The Truth About Making Money Online
(And Why Everyone Lying To You About It Is Also Broke) I’m tired. Tired of the screenshots. Tired of the Stripe dashboards showing £47,000 in revenue (but never the refunds,…
Marketing & Book Promotion
Your RICE Is Undercooked: Why Data Beats Vibes Every Time
RICE is only as good as the numbers you feed it. And if those numbers are based on hunches, gut feelings, or a slightly delusional belief in your own brilliance……
The Quiet Familiarity
On Working in Tandem With a Machine That Learns You I’ve noticed something happening. Not all at once. Not with fanfare. Just gradually… almost politely. Over time, and with a…
On Being Hungry (And Why That’s the Point)
I’ve been thinking about Anthony Bourdain and Charles Bukowski lately. Not together, exactly. They never shared a meal, never drank at the same bar, never even existed in the same…
The Unglamorous Truth About Consistency
We’ve been absolutely gaslit by technology into believing that because we can ask for something instantly, we should receive it instantly. You tap a button, the taxi arrives. You press…
Stop Throwing Content Into the Void
How Mapping the Buyer’s Journey Turns Noise Into Momentum I’ve lost count of how many times I’ve seen this play out. Someone lands on a website for the first time……
Smart Content Prioritisation
Choosing Topics That Deliver Real Value (Or, Why You Should Stop Writing Rubbish) ☕ The Bloody Nightmare of Content Overload Look at that content calendar… the vast, staring, empty fields…
Your Website Isn’t Competing With Social Media
It’s the Hub That Makes Everything Else Work Let’s clear something up: the question isn’t whether you need a website or social media. It’s not an either/or situation, and anyone…
Your Website Isn’t Dead. It’s Your Proof of Life.
There’s this pervasive myth doing the rounds at the moment—you’ve probably heard it whispered in LinkedIn comments or shouted from the rooftops of some marketing guru’s webinar—that websites are dead.…
Long-Form Content in a Short-Form World?
Short-form content exploded and everyone lost their minds. Blog posts got binned. Deep-dive videos disappeared. Sales copy shrank down to taglines that said nothing. What was supposed to be a…