We’ve Run Out of Ideas
(And We’re Pouring Chocolate Over the Evidence) Let me paint you a picture. Somewhere out...
Marketing
The Case for Human Outreach
There’s a quiet shift happening in the way people reach out to one another… and...
The Uncomfortable Truth About Getting Eyeballs on Your Thing
Here’s something nobody wants to admit: you could have the best product in the world,...
The Real Reason Most People Don’t Make Money on Instagram
(And Why Effort Isn’t the Problem) There’s a quiet frustration that doesn’t get talked about...
The Truth About Making Money Online
(And Why Everyone Lying To You About It Is Also Broke) I’m tired. Tired of...
Your RICE Is Undercooked: Why Data Beats Vibes Every Time
RICE is only as good as the numbers you feed it. And if those numbers...
Fuck the Hashtags… Get Your Voice Out There
At some point, without really noticing when, we handed the steering wheel to the algorithm....
The Unglamorous Truth About Consistency
We’ve been absolutely gaslit by technology into believing that because we can ask for something...
The Pub and The Library: Using Twitter and Mastodon Together (Without Losing Your Mind)
Right, so you’ve been on Twitter for years. You know the game. You understand the...
Why I Still Use Twitter Like a Pub
(And Why You’re Doing It Wrong) I’ve been on Twitter for 15 years. Which means...
