Repurposing Ebook Content into Traffic-Driving Blog Posts
I’ve got an ebook sitting on my hard drive right now that took me three months to write. Proper work, too research, case studies, the lot. And you know what…
Underdog Strategies
20. You Don’t Need More Time:
You Need a Better Way to Use It You’re not lazy. You’re not undisciplined. You’re not doing it wrong because you don’t wake up at 5 a.m. and crush a…
19. How to Create Traction Without Feeling Like You’re Yelling Into the Void
You show up. You post. You write. You share. But it feels like you’re talking to a brick wall. You’re lucky if two people like your content, and one of…
18. The Truth About Growth Hacks
What Works and What’s Just Noise You’re drowning in advice. One day it’s “post three Reels a day.” The next it is “start a podcast.” Someone swears by daily emails.…
Story Engine: The Mechanics of Masterful Fiction
There’s a particular kind of writer. You can recognise them by the quiet intensity in their eyes, the way they seem to be constantly listening to something that isn’t there.…
17. Why Copying the “Gurus” Keeps You Stuck
You’re told to model success. Look at what’s working and do that. Reverse engineer the funnels, the headlines, the TikToks, the launches. Watch how they post. What they say. How…
16. The Difference Between a Real Strategy and Just “Showing Up Online”
There’s a lie that gets repeated so often it starts to sound like truth. The idea that if you “show up online,” good things will happen. Keep posting. Keep being…
15. How to Build a Business That Doesn’t Rely on Luck or Virality
There’s a difference between growth and gambling. One is deliberate. The other is desperate. If you’ve ever found yourself refreshing your phone, praying a reel takes off or hoping someone…
14. When You’re Doing All the Right Things and Still Feel Invisible
There’s a particular kind of exhaustion that hits when you’re doing everything you’re supposed to do and still getting nowhere. You show up online, post consistently, stay on-brand, offer value,…
13. Why Most Freebies Attract the Wrong Audience
Freebies are supposed to build your list, warm up your leads, and bring future buyers into your world. That’s the dream. But for most online entrepreneurs, they don’t do that.…