The Uncomfortable Truth About Getting Eyeballs on Your Thing
Here’s something nobody wants to admit: you could have the best product in the world, and nobody would care. Not because it’s not brilliant. Not because you haven’t worked hard…
social media marketing
The Real Reason Most Marketing Fails
(And Why Consistency Is Harder Than Skill) Most people don’t fail at marketing because they lack talent. They fail because they run out of ideas. Not permanently… just often enough…
Your Website Isn’t Competing With Social Media
It’s the Hub That Makes Everything Else Work Let’s clear something up: the question isn’t whether you need a website or social media. It’s not an either/or situation, and anyone…
TikTok Link Driving: Trend-Free Approaches (Latest 2025 Update)
TikTok’s meteoric rise has turned it into a powerful traffic engine, but chasing trends can be exhausting and unpredictable. To build lasting traffic on TikTok, focus on evergreen strategies that…
Why Personalization Matters but You’re Doing It Wrong
Personalisation has become a buzzword in marketing, and for good reason. Customers expect tailored experiences that make them feel understood, valued, and catered to. When done well, personalisation strengthens connections…
The Great Twitter Exodus That Never Really Happened
(And What It Tells Us About Freedom, Algorithms, and Who Really Owns Your Voice) There’s this moment I keep replaying in my head. November 2024. Elon Musk’s political allegiances are…
Citizen Journalism: The Rise of the People’s Voice
In an age where information flows freely and rapidly, citizen journalism has emerged as a powerful force, transforming the landscape of news reporting. With the rise of social media and…
Why Building Relationships with Your Audience Matters
To excel in the competitive social media landscape, brands must connect with their audience, transcending mere transactions. Engagement builds community and trust, leading to higher purchase and retention rates. Key…
The Human Touch
The Human Touch Life In A Push Button Society The Human Touch – Life & Business In A Push Button Society Do you miss the Human Touch? And I am…
Spooky Truth About Traffic – It’s Called The Web For A Reason
Spooky Truth About Traffic – It’s Called The Web For A Reason I am going to assume that because you are reading this, you understand that whatever you promote online,…
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