(And How Not to Cock It Up) Right, let's talk about Google Discover, that mysterious little feed that sits there on your phone like a digital oracle, somehow knowing exactly…
Google Discover? Possibly Your Blog’s Best Kept Secret
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The Consistency Heresy
Or: How I learned to stop worrying about the algorithm and love the grind Let me tell you something that'll make the growth hackers reach for their smelling salts: consistency…
The Last Human Voice: A Letter to Generation AI
A prophetic meditation on what we're losing as we teach machines to speak like us. There's a child being born right now who will never know what it feels like…
The Great Campus Speech Wars: Britain’s Bold Gambit
Or: How the government decided to legislate intellectual courage into existence There's something deliciously British about trying to solve a cultural problem with paperwork. This August, whilst most of us…
How to Write Power Pages Google Loves (Without Selling Your Soul to SEO)
Part of the Writer Engagement and Growth series Let’s get one thing straight: not all pages on your site are created equal. Some are flimsy little blog posts that get…
The Writer’s Traffic Series: Growth Without the Gimmicks
Let’s be honest, most writers don’t start out thinking about traffic, clicks, funnels, or conversions. We start out chasing a sentence, a story, an idea that won’t leave us alone.…
The Great Unravelling
How We're All Losing Our Voices (And Our Minds) On free speech, moral panics, and the curious way we've convinced ourselves that silencing people makes us safer There's something darkly…
Writing That Connects: How Emotional Insight Turns Words Into Impact
Writers don’t just wrestle with blank pages; we wrestle with silence. The silence of blog posts nobody finishes, newsletters left unopened, stories that sink without a ripple. It’s rarely because…
The Dead Internet Theory and AI Slop…
Remember when "Dead Internet Theory" sounded like something cooked up by basement-dwelling conspiracy theorists with too much time and too little sunlight? When did the idea that most online content…
When Bombast Meets Bombs
Trump's Gaza Gambit and the World's Collective Wince I'm watching Trump live on YouTube as I write this, and Christ, it's like watching someone play Jenga with international law. The…