Ghostwriter and Business Coach
(And Why Effort Isn’t the Problem) There’s a quiet frustration that doesn’t get talked about much online. It usually sounds like this… You’re posting consistently.You’ve learned about hooks, reels, captions,…
(And Why Everyone Lying To You About It Is Also Broke) I’m tired. Tired of the screenshots. Tired of the Stripe dashboards showing £47,000 in revenue (but never the refunds,…
Right, so you’ve been on Twitter for years. You know the game. You understand the chaos. And now someone’s told you about Mastodon and you’re wondering if you need to…
I sent an email last Tuesday that started with “Sorry to bother you, but—” I wasn’t sorry. I hadn’t bothered anyone. It was a completely reasonable question about a project…
It’s the Hub That Makes Everything Else Work Let’s clear something up: the question isn’t whether you need a website or social media. It’s not an either/or situation, and anyone…
Short-form content exploded and everyone lost their minds. Blog posts got binned. Deep-dive videos disappeared. Sales copy shrank down to taglines that said nothing. What was supposed to be a…
I used to think sales were about clever words, psychological tricks, and perfectly-timed offers. You know, all the stuff the gurus shout about: “Close harder! Use scarcity! Manipulate the funnel!”…
Your Practical, Profitable Playbook In reality, I think for most of us, when you first think of Pinterest, your mind probably jumps to massive lifestyle influencers with picture-perfect homes and…
(And Why You Might Want To As Well) Here’s a confession: I’m platform-promiscuous. Not in the chaotic, scattergun way where you’re posting random thoughts to seventeen different social media accounts…
TikTok’s meteoric rise has turned it into a powerful traffic engine, but chasing trends can be exhausting and unpredictable. To build lasting traffic on TikTok, focus on evergreen strategies that…