Writing

Keeping the Human Touch in an AI World

Why Small Businesses Need Human-Guided AI Implementation The notification pings on Justine’s phone for the hundredth time today. Another AI tool promising to “revolutionise” her marketing, another guru claiming AI…

The Victorian Machine

How We Reinvented Control and Called It Progress The sound still echoes in my memory, the sharp crack of a long wooden pole being battered against metal bedframes at 5:30…

18. The Truth About Growth Hacks

What Works and What’s Just Noise You’re drowning in advice. One day it’s “post three Reels a day.” The next it is “start a podcast.” Someone swears by daily emails.…