The Consistency Heresy
Or: How I learned to stop worrying about the algorithm and love the grind Let me tell you something that’ll make the growth hackers reach for their smelling salts: consistency…
Writing
The Last Human Voice: A Letter to Generation AI
A prophetic meditation on what we’re losing as we teach machines to speak like us. There’s a child being born right now who will never know what it feels like…
The Great Campus Speech Wars: Britain’s Bold Gambit
Or: How the government decided to legislate intellectual courage into existence There’s something deliciously British about trying to solve a cultural problem with paperwork. This August, whilst most of us…
How to Write Power Pages Google Loves (Without Selling Your Soul to SEO)
Part of the Writer Engagement and Growth series Let’s get one thing straight: not all pages on your site are created equal. Some are flimsy little blog posts that get…
The Writer’s Traffic Series: Growth Without the Gimmicks
Let’s be honest, most writers don’t start out thinking about traffic, clicks, funnels, or conversions. We start out chasing a sentence, a story, an idea that won’t leave us alone.…
Writing That Connects: How Emotional Insight Turns Words Into Impact
Writers don’t just wrestle with blank pages; we wrestle with silence. The silence of blog posts nobody finishes, newsletters left unopened, stories that sink without a ripple. It’s rarely because…
The Dead Internet Theory and AI Slop…
Remember when “Dead Internet Theory” sounded like something cooked up by basement-dwelling conspiracy theorists with too much time and too little sunlight? When did the idea that most online content…
A Letter to the Younger Writer
Let’s imagine we’re sitting across from each other at a small café table. You’ve got a notebook half-full of half-started ideas, and you’re looking at me the way I once…
Dialogue That Breathes
A Writer’s Guide to Voices, Silences, and Subtext Dialogue falls apart fast when it sounds like writing. That’s when the reader starts skimming. The characters all talk the same. They…
Crafting Scene Atmosphere: Writing Settings That Carry Emotion
Scene writing can fall apart when the setting disappears. You can have sharp dialogue, tight action, emotional stakes, but if the world around your character is vague or forgettable, the…