Writing The Human Way

Keeping the Human Touch in an AI World

Why Small Businesses Need Human-Guided AI Implementation The notification pings on Justine’s phone for the hundredth time today. Another AI tool promising to “revolutionise” her marketing, another guru claiming AI…

Avoid Funnel Vision

Ditch the Funnel, Embrace the Keynote: Why Immediate Value is Your Best Sales Strategy The blank page stares back. Or perhaps it’s the glowing screen, silently mocking, daring you to…