The Unabomber Was Right (And That’s the Problem)
There’s a 35,000-word essay sitting on the internet that more people should have read before we built the world we’re living in now. The problem is, it was written by…
Writing The Human Way
Long-Form Content in a Short-Form World?
Short-form content exploded and everyone lost their minds. Blog posts got binned. Deep-dive videos disappeared. Sales copy shrank down to taglines that said nothing. What was supposed to be a…
The Great Free Speech Switcheroo: A Global Tragicomedy
How the World Fell Out of Love With Principles and Into Bed With Power There’s a phenomenon happening across the globe right now that would be hilarious if it weren’t…
The Retirement Money Panic No One Talks About
(And What You Can Actually Do About It) There’s this moment that happens to almost everyone approaching retirement, and it’s rarely discussed at dinner parties or in those glossy financial…
Forget Funnels: Build a Flywheel of Belief Instead
I used to think sales were about clever words, psychological tricks, and perfectly-timed offers. You know, all the stuff the gurus shout about: “Close harder! Use scarcity! Manipulate the funnel!”…
Pinterest Marketing for Non-Influencers
Your Practical, Profitable Playbook In reality, I think for most of us, when you first think of Pinterest, your mind probably jumps to massive lifestyle influencers with picture-perfect homes and…
The Four Tools That Saved My Writing (and My Sanity)
There’s a certain madness that comes with trying to be a writer or marketer in the online world without a proper toolkit. I know because I’ve been there, staring at…
Why I Use Both Substack and Skool
(And Why You Might Want To As Well) Here’s a confession: I’m platform-promiscuous. Not in the chaotic, scattergun way where you’re posting random thoughts to seventeen different social media accounts…
Creating Authority Micro-Newsletters That Drive Consistent Clicks
There’s something oddly beautiful about the micro-newsletter. Think of it like the espresso shot of email marketing: small, concentrated, and designed to give your audience a sharp hit of value…
TikTok Link Driving: Trend-Free Approaches (Latest 2025 Update)
TikTok’s meteoric rise has turned it into a powerful traffic engine, but chasing trends can be exhausting and unpredictable. To build lasting traffic on TikTok, focus on evergreen strategies that…