The Winter Creativity Grift
A Field Guide to Doing Nothing (Productively) It’s January. You haven’t written anything meaningful in three weeks. Your last “creative session” involved opening a Google Doc, typing the word “Chapter”,…
copywriting
The Passport Lottery (Or: Why I Refuse to Play)
I was standing in Heathrow Terminal 5 when it properly hit me. Not the mild inconvenience of a delayed flight or the soul-crushing boredom of airport retail. No, this was…
TikTok Link Driving: Trend-Free Approaches (Latest 2025 Update)
TikTok’s meteoric rise has turned it into a powerful traffic engine, but chasing trends can be exhausting and unpredictable. To build lasting traffic on TikTok, focus on evergreen strategies that…
The Consistency Heresy
Or: How I learned to stop worrying about the algorithm and love the grind Let me tell you something that’ll make the growth hackers reach for their smelling salts: consistency…
Dialogue That Breathes
A Writer’s Guide to Voices, Silences, and Subtext Dialogue falls apart fast when it sounds like writing. That’s when the reader starts skimming. The characters all talk the same. They…
Plotting & Outlining for the Human Writer
Anyone can sketch out a story with a beginning, middle, and end. Most writers have dozens of half-built outlines on their drives. The real challenge, however, is shaping a story…
16. The Difference Between a Real Strategy and Just “Showing Up Online”
There’s a lie that gets repeated so often it starts to sound like truth. The idea that if you “show up online,” good things will happen. Keep posting. Keep being…
2. Do You Really Need a Social Media Following to Sell Books?
Social media is often seen as a necessary tool for authors looking to sell books, but the reality is more complicated. Some authors swear by it, using platforms like X,…
Why Ancient Storytelling Techniques Still Work in Modern Copywriting
Hi, my fellow wordsmiths and curious minds! Have you ever wondered how the ancient art of storytelling can still hold its ground in today’s fast-paced digital age? Well, grab your…
Transform Words into Wealth!
Unlock Your Earning Potential: Transform Words into Wealth! Do you find yourself struggling to write copy that sells? Are your words falling flat, leaving opportunities and income on the table?…