Ghostwriter and Business Coach
There’s something oddly beautiful about the micro-newsletter. Think of it like the espresso shot of email marketing: small, concentrated, and designed to give your audience a sharp hit of value…
(And How Not to Cock It Up) Right, let’s talk about Google Discover, that mysterious little feed that sits there on your phone like a digital oracle, somehow knowing exactly…
Or: How I learned to stop worrying about the algorithm and love the grind Let me tell you something that’ll make the growth hackers reach for their smelling salts: consistency…
A prophetic meditation on what we’re losing as we teach machines to speak like us. There’s a child being born right now who will never know what it feels like…
Part of the Writer Engagement and Growth series Let’s get one thing straight: not all pages on your site are created equal. Some are flimsy little blog posts that get…
Let’s be honest, most writers don’t start out thinking about traffic, clicks, funnels, or conversions. We start out chasing a sentence, a story, an idea that won’t leave us alone.…
Writers don’t just wrestle with blank pages; we wrestle with silence. The silence of blog posts nobody finishes, newsletters left unopened, stories that sink without a ripple. It’s rarely because…
Let’s imagine we’re sitting across from each other at a small café table. You’ve got a notebook half-full of half-started ideas, and you’re looking at me the way I once…
A Writer’s Guide to Voices, Silences, and Subtext Dialogue falls apart fast when it sounds like writing. That’s when the reader starts skimming. The characters all talk the same. They…
Scene writing can fall apart when the setting disappears. You can have sharp dialogue, tight action, emotional stakes, but if the world around your character is vague or forgettable, the…