The Uncomfortable Truth About Getting Eyeballs on Your Thing
Here’s something nobody wants to admit: you could have the best product in the world, and nobody would care. Not because it’s not brilliant. Not because you haven’t worked hard…
Secrets
The Ecosystem of Voice
Why Your Autobiographical Newsletter Makes Everything Else Worth Reading There’s this thing that happens when you write multiple newsletters, and I don’t think enough people talk about it properly. You…
The Great Silencing
How the West Learned to Stop Worrying and Love Censorship There’s a particular irony in writing about freedom of speech in 2026. Not because it’s dangerous… well, not yet, anyway.…
The Truth About Making Money Online
(And Why Everyone Lying To You About It Is Also Broke) I’m tired. Tired of the screenshots. Tired of the Stripe dashboards showing £47,000 in revenue (but never the refunds,…
Why Your AI-Written Content Still Needs You
(And Why That’s Actually Good News) Let’s get something out of the way immediately: I’m not here to tell you that AI is the death of creativity, the end of…
X as a Free Speech Haven?
Let’s Talk About What’s Actually Happening There’s a narrative doing the rounds right now, and it goes something like this: X (formerly Twitter) has become the last bastion of free…
Your RICE Is Undercooked: Why Data Beats Vibes Every Time
RICE is only as good as the numbers you feed it. And if those numbers are based on hunches, gut feelings, or a slightly delusional belief in your own brilliance……
The Quiet Familiarity
On Working in Tandem With a Machine That Learns You I’ve noticed something happening. Not all at once. Not with fanfare. Just gradually… almost politely. Over time, and with a…
Fuck the Hashtags… Get Your Voice Out There
At some point, without really noticing when, we handed the steering wheel to the algorithm. We didn’t mean to. It happened gradually… a tweak here, a “best practice” there, a…
On Being Hungry (And Why That’s the Point)
I’ve been thinking about Anthony Bourdain and Charles Bukowski lately. Not together, exactly. They never shared a meal, never drank at the same bar, never even existed in the same…