Marketing, Underdog Strategies, Writing

David Beats Goliath Every Time

OK, OK, This is me bigging myself up with one of my recently released books… A Review that recently dropped […]

Marketing, Traffic, Underdog Strategies, Writing

6. When You’re Too Small for Sponsorships But Too Good to Quit

There’s a strange place no one talks about. It’s not the beginning, when no one knows your name. It’s not […]

Business Strategies, Marketing, Underdog Strategies, Writing

5. Why You’re Not Getting Sales, And It’s Not Your Product

You’ve done the work. Built the product. Created the offer. Maybe even poured weeks into polishing the branding, the visuals, […]

Marketing, Underdog Strategies, Writing

4. The Hard Truth About Building a Business When You’re Broke and Burnt Out

You wake up already tired. Not just tired in your body. Tired in your bones. The kind of tired that […]

Marketing, Underdog Strategies, Writing, Writing The Human Way

3. Is Impostor Syndrome Actually Helping You Sell Better?

You’ve got an idea, maybe even a full product, but every time you go to hit publish or speak up […]

Marketing, Underdog Strategies, Writing, Writing The Human Way

2. How to Stay Motivated When Everyone Else Looks More Successful

You sit down to work, but it doesn’t take long before you make the mistake. You open your phone. You […]

Marketing, Underdog Strategies, Writing, Writing The Human Way

1. What To Do When Your Niche Feels Too Crowded

The first time you realised your niche was packed, it probably felt like running into a wall. You were excited […]