Plotting & Outlining for the Human Writer
Anyone can sketch out a story with a beginning, middle, and end. Most writers have dozens of half-built outlines on their drives. The real challenge, however, is shaping a story…
2025
Character Development: A Writer’s Guide
Readers don’t stay loyal to books. They stay loyal to characters. You can have a fast-paced plot, a twisty mystery, a swoon-worthy love story, or explosions on every page, but…
Keeping the Human Touch in an AI World
Why Small Businesses Need Human-Guided AI Implementation The notification pings on Justine’s phone for the hundredth time today. Another AI tool promising to “revolutionise” her marketing, another guru claiming AI…
Deep Dive Worldbuilding: Crafting Worlds That Breathe
Most worldbuilding guides treat the process like homework. You’re supposed to fill out sheets, build maps, list flora, and rank governments. But checklists don’t build wonder. They don’t make a…
The Marketing Mind Trap: Why Your Brain Sabotages Your Success
(And How to Fight Back) It’s 9 AM on a Tuesday, and Sarah opens her laptop with the best of intentions. Today’s the day she’ll finally finish that email sequence…
The Victorian Machine
How We Reinvented Control and Called It Progress The sound still echoes in my memory, the sharp crack of a long wooden pole being battered against metal bedframes at 5:30…
20. You Don’t Need More Time:
You Need a Better Way to Use It You’re not lazy. You’re not undisciplined. You’re not doing it wrong because you don’t wake up at 5 a.m. and crush a…
19. How to Create Traction Without Feeling Like You’re Yelling Into the Void
You show up. You post. You write. You share. But it feels like you’re talking to a brick wall. You’re lucky if two people like your content, and one of…
18. The Truth About Growth Hacks
What Works and What’s Just Noise You’re drowning in advice. One day it’s “post three Reels a day.” The next it is “start a podcast.” Someone swears by daily emails.…
Story Engine: The Mechanics of Masterful Fiction
There’s a particular kind of writer. You can recognise them by the quiet intensity in their eyes, the way they seem to be constantly listening to something that isn’t there.…