Forget Funnels: Build a Flywheel of Belief Instead
I used to think sales were about clever words, psychological tricks, and perfectly-timed offers. You know, all the stuff the gurus shout about: “Close harder! Use scarcity! Manipulate the funnel!”…
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Pinterest Marketing for Non-Influencers
Your Practical, Profitable Playbook In reality, I think for most of us, when you first think of Pinterest, your mind probably jumps to massive lifestyle influencers with picture-perfect homes and…
The Four Tools That Saved My Writing (and My Sanity)
There’s a certain madness that comes with trying to be a writer or marketer in the online world without a proper toolkit. I know because I’ve been there, staring at…
TikTok Link Driving: Trend-Free Approaches (Latest 2025 Update)
TikTok’s meteoric rise has turned it into a powerful traffic engine, but chasing trends can be exhausting and unpredictable. To build lasting traffic on TikTok, focus on evergreen strategies that…
Google Discover? Possibly Your Blog’s Best Kept Secret
(And How Not to Cock It Up) Right, let’s talk about Google Discover, that mysterious little feed that sits there on your phone like a digital oracle, somehow knowing exactly…
The Last Human Voice: A Letter to Generation AI
A prophetic meditation on what we’re losing as we teach machines to speak like us. There’s a child being born right now who will never know what it feels like…
The Great Unravelling
How We’re All Losing Our Voices (And Our Minds) On free speech, moral panics, and the curious way we’ve convinced ourselves that silencing people makes us safer There’s something darkly…
Writing That Connects: How Emotional Insight Turns Words Into Impact
Writers don’t just wrestle with blank pages; we wrestle with silence. The silence of blog posts nobody finishes, newsletters left unopened, stories that sink without a ripple. It’s rarely because…
The Dead Internet Theory and AI Slop…
Remember when “Dead Internet Theory” sounded like something cooked up by basement-dwelling conspiracy theorists with too much time and too little sunlight? When did the idea that most online content…
When Bombast Meets Bombs
Trump’s Gaza Gambit and the World’s Collective Wince I’m watching Trump live on YouTube as I write this, and Christ, it’s like watching someone play Jenga with international law. The…