Forget Funnels: Build a Flywheel of Belief Instead
I used to think sales were about clever words, psychological tricks, and perfectly-timed offers. You know, all the stuff the gurus shout about: “Close harder! Use scarcity! Manipulate the funnel!”…
Ghostwriter and Business Coach
I used to think sales were about clever words, psychological tricks, and perfectly-timed offers. You know, all the stuff the gurus shout about: “Close harder! Use scarcity! Manipulate the funnel!”…
Your Practical, Profitable Playbook In reality, I think for most of us, when you first think of Pinterest, your mind probably jumps to massive lifestyle influencers with picture-perfect homes and…
There’s a certain madness that comes with trying to be a writer or marketer in the online world without a proper toolkit. I know because I’ve been there, staring at…
TikTok’s meteoric rise has turned it into a powerful traffic engine, but chasing trends can be exhausting and unpredictable. To build lasting traffic on TikTok, focus on evergreen strategies that…
(And How Not to Cock It Up) Right, let’s talk about Google Discover, that mysterious little feed that sits there on your phone like a digital oracle, somehow knowing exactly…
A prophetic meditation on what we’re losing as we teach machines to speak like us. There’s a child being born right now who will never know what it feels like…
How We’re All Losing Our Voices (And Our Minds) On free speech, moral panics, and the curious way we’ve convinced ourselves that silencing people makes us safer There’s something darkly…
Writers don’t just wrestle with blank pages; we wrestle with silence. The silence of blog posts nobody finishes, newsletters left unopened, stories that sink without a ripple. It’s rarely because…
Remember when “Dead Internet Theory” sounded like something cooked up by basement-dwelling conspiracy theorists with too much time and too little sunlight? When did the idea that most online content…
Trump’s Gaza Gambit and the World’s Collective Wince I’m watching Trump live on YouTube as I write this, and Christ, it’s like watching someone play Jenga with international law. The…