The Uncomfortable Truth About Getting Eyeballs on Your Thing
Here’s something nobody wants to admit: you could have the best product in the world, and nobody would care. Not because it’s not brilliant. Not because you haven’t worked hard…
Marketing
The Real Reason Most People Don’t Make Money on Instagram
(And Why Effort Isn’t the Problem) There’s a quiet frustration that doesn’t get talked about much online. It usually sounds like this… You’re posting consistently.You’ve learned about hooks, reels, captions,…
The Truth About Making Money Online
(And Why Everyone Lying To You About It Is Also Broke) I’m tired. Tired of the screenshots. Tired of the Stripe dashboards showing £47,000 in revenue (but never the refunds,…
Your RICE Is Undercooked: Why Data Beats Vibes Every Time
RICE is only as good as the numbers you feed it. And if those numbers are based on hunches, gut feelings, or a slightly delusional belief in your own brilliance……
Fuck the Hashtags… Get Your Voice Out There
At some point, without really noticing when, we handed the steering wheel to the algorithm. We didn’t mean to. It happened gradually… a tweak here, a “best practice” there, a…
The Unglamorous Truth About Consistency
We’ve been absolutely gaslit by technology into believing that because we can ask for something instantly, we should receive it instantly. You tap a button, the taxi arrives. You press…
The Pub and The Library: Using Twitter and Mastodon Together (Without Losing Your Mind)
Right, so you’ve been on Twitter for years. You know the game. You understand the chaos. And now someone’s told you about Mastodon and you’re wondering if you need to…
Why I Still Use Twitter Like a Pub
(And Why You’re Doing It Wrong) I’ve been on Twitter for 15 years. Which means I’ve watched it go from a scrappy little platform where people shared what they had…
The Real Reason Most Marketing Fails
(And Why Consistency Is Harder Than Skill) Most people don’t fail at marketing because they lack talent. They fail because they run out of ideas. Not permanently… just often enough…
Stop Throwing Content Into the Void
How Mapping the Buyer’s Journey Turns Noise Into Momentum I’ve lost count of how many times I’ve seen this play out. Someone lands on a website for the first time……