After the Costa del Sol, the standard mass traveler destination in Southern Spain began to end up being saturated many travellers began to look for alternative destinations. This change in tourism behaviour was not only inspired by the saturation, however likewise the increasing degradation of their natural setting of the Mediterranean coastline.
Soon the rural inland areas of standard locations like Malaga or Almeria began to observe a boost in the variety of inquiries for places to remain. The city government of Andalucía saw in rural tourist an opportunity to reactivate the economy of little inland towns and hamlets which had been suffering from a reducing population due to the lack of opportunities for the young people. Generally the rural areas of Andalucían entirely depended on the extensive farming which creates very few man-hours of work during the year.
With the assistance of Spanish and EU funding numerous villagers started to bring back deserted houses and transformed them into nation houses, modern homes with ancient style or standard fincas and haciendas. Like in many inland locations the rural population of Andalucía is relatively skilled builders and the majority of the homes have actually been converted into nation houses and vacation houses of high standards and quality.
The incredible growth of the need for rural tourism in the late '90 has actually already been caught up by an ever more spectacular increase in the deal. If it was easy to have a profession of 50 – 60% % in the early days, today lots of owners of rural nation homes and inland vacation homes in Andalucía have great problems to even get close to these numbers.
The mayor factor for this is the lack of professionalism and experience in marketing the holiday homes. Most owners of country homes in Andalucía have no particular studies in the submitted of rural tourism and do not speak any other languages apart from Spanish, that makes it hard to communicate with foreign customers in the pre-reservation stage. It also makes it very hard to contact trip operators abroad who specialise in rural tourist in Andalucía.
The mayor part of the country houses in the provinces of Granada, Malaga or Jaen is empty nearly all year around, other than for the Spanish school holidays. Foreign travelers, who take a trip outside the traditional Spanish vacations, can discover remarkable excellent offers for beautiful nation homes of high quality, a lot of them in fantastic natural settings, like the Alpujarras, the Ronda Mountains or the Axarquia in Malaga.
We have seen cases of astute owners with knowledge of foreign languages who have to handle an overbooking situation during many weeks of the year and others, less fortunate however with nation houses of remarkable quality and high standards, who have vacancies for these same weeks. These cases can usually be found in the more remote villages of Granada, Malaga, Jaen or Almeria where there is a larger absence of professional marketers.
A few of the most gorgeous natural areas in Spain, like the Alpujarras, the Valle del Lecrín or the Axarequia still offer vacation deals in select nation homes and fincas, even during the durations thought about high season.