Google Discover? Possibly Your Blog’s Best Kept Secret
(And How Not to Cock It Up) Right, let’s talk about Google Discover, that mysterious...
Writing
The Consistency Heresy
Or: How I learned to stop worrying about the algorithm and love the grind Let...
The Last Human Voice: A Letter to Generation AI
A prophetic meditation on what we’re losing as we teach machines to speak like us....
The Great Campus Speech Wars: Britain’s Bold Gambit
Or: How the government decided to legislate intellectual courage into existence There’s something deliciously British...
How to Write Power Pages Google Loves (Without Selling Your Soul to SEO)
Part of the Writer Engagement and Growth series Let’s get one thing straight: not all...
The Writer’s Traffic Series: Growth Without the Gimmicks
Let’s be honest, most writers don’t start out thinking about traffic, clicks, funnels, or conversions....
Writing That Connects: How Emotional Insight Turns Words Into Impact
Writers don’t just wrestle with blank pages; we wrestle with silence. The silence of blog...
The Dead Internet Theory and AI Slop…
Remember when “Dead Internet Theory” sounded like something cooked up by basement-dwelling conspiracy theorists with...
A Letter to the Younger Writer
Let’s imagine we’re sitting across from each other at a small café table. You’ve got...
Dialogue That Breathes
A Writer’s Guide to Voices, Silences, and Subtext Dialogue falls apart fast when it sounds...
