Marketing

SPI 274: How to Avoid the Slimy Sell with Chalene Johnson

I used to hate selling. It made me feel slimy. Despite earning a living for years through online business, I never felt comfortable delivering a sales pitch. That’s all changed, and I’ve invited the brilliant Chalene Johnson here today to explore how that change occurred. Ever since Chalene invited me to speak in front of

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podcast

SPI 273: 7 Powerful Things That Can Happen as a Result of Starting a Podcast

Starting a podcast changed my life. I’m not the only person for whom that’s true, either. Lots of my fellow entrepreneurs have found life-altering success through podcasting. In this episode, I’d like to walk you through the seven most dramatic changes podcasting has brought to my career—changes you can enact in your life and your business too. Podcasting is an

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Let's Focus on Growth

SPI 272: Starting and Running a Business as a Couple Featuring the Bakers

Not long ago, I asked you guys to send me your favorite business partnerships—couples and friends who’ve teamed up to start and run a business together. I received lots of recommendations for one couple in particular, who’d impressed you all with their transparency as business owners and knack for communication: Bryan and Erika Baker from

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Information Products

SPI 271: An Interview with The Five-Minute Journal Founders UJ Ramdas and Alex Ikonn

This month, I’ve been learning everything I can about creating and selling physical products. I’ve explored how new products get made, how they get in the hands of customers, and how great products attract communities of raving fans. Today, I’m digging a little deeper and asking “why”—why should my audience use my product, and how will it change their lives

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Let's Launch It

SPI 270: What You Need to Know Before You “Get Physical” with Richie Norton

This month, I’m learning everything I can about the world of physical products: how to create my own, how to validate them, how to find the perfect manufacturer, and how to get them in the hands of my customers. Joining me today to explore all of this and more is special guest Richie Norton, physical product expert

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Community and Audience

SPI 269: How to Build a Massive Community Behind Your Physical Product with Tom from Chubbies

This month, I’m on a mission to learn everything I can about creating and selling a stellar physical product. That’s why today I’m talking to Tom Montgomery, co-founder of a hugely successful clothing company with a massive fan following, Chubbies Shorts. Tom and his friends had a problem: Mainstream men’s fashion didn’t offer much variety when it

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