How to Write Power Pages Google Loves (Without Selling Your Soul to SEO)
Part of the Writer Engagement and Growth series Let’s get one thing straight: not all pages on your site are created equal. Some are flimsy little blog posts that get…
Caveman
The Writer’s Traffic Series: Growth Without the Gimmicks
Let’s be honest, most writers don’t start out thinking about traffic, clicks, funnels, or conversions. We start out chasing a sentence, a story, an idea that won’t leave us alone.…
The Great Unravelling
How We’re All Losing Our Voices (And Our Minds) On free speech, moral panics, and the curious way we’ve convinced ourselves that silencing people makes us safer There’s something darkly…
Writing That Connects: How Emotional Insight Turns Words Into Impact
Writers don’t just wrestle with blank pages; we wrestle with silence. The silence of blog posts nobody finishes, newsletters left unopened, stories that sink without a ripple. It’s rarely because…
The Dead Internet Theory and AI Slop…
Remember when “Dead Internet Theory” sounded like something cooked up by basement-dwelling conspiracy theorists with too much time and too little sunlight? When did the idea that most online content…
When Bombast Meets Bombs
Trump’s Gaza Gambit and the World’s Collective Wince I’m watching Trump live on YouTube as I write this, and Christ, it’s like watching someone play Jenga with international law. The…
A Letter to the Younger Writer
Let’s imagine we’re sitting across from each other at a small café table. You’ve got a notebook half-full of half-started ideas, and you’re looking at me the way I once…
Dialogue That Breathes
A Writer’s Guide to Voices, Silences, and Subtext Dialogue falls apart fast when it sounds like writing. That’s when the reader starts skimming. The characters all talk the same. They…
Crafting Scene Atmosphere: Writing Settings That Carry Emotion
Scene writing can fall apart when the setting disappears. You can have sharp dialogue, tight action, emotional stakes, but if the world around your character is vague or forgettable, the…
Breaking: World Discovers Money Can Be Colors Other Than Green
Nations Shocked to Learn Currency Doesn’t Have to Feature Dead American Presidents Economic experts baffled as countries realise they can trade without pictures of George Washington GENEVA — In a…