The Tyranny of Everything: Why Focus Might Save Us All
I’m writing this with seventeen browser tabs open, three unread notifications on my phone, and the distinct feeling that I’ve forgotten something important. Which is to say: I’m writing this…
Caveman
Smart Content Prioritisation
Choosing Topics That Deliver Real Value (Or, Why You Should Stop Writing Rubbish) ☕ The Bloody Nightmare of Content Overload Look at that content calendar… the vast, staring, empty fields…
Against Perfect Writing: Why Getting It Wrong Might Be the Only Way to Get It Right
There’s a specific kind of panic that sets in when you’re staring at a blank page and suddenly remember all the rules. You know the ones. Open with a hook.…
Why Capable Women Still Apologise for Everything (And How to Stop)
I sent an email last Tuesday that started with “Sorry to bother you, but—” I wasn’t sorry. I hadn’t bothered anyone. It was a completely reasonable question about a project…
The Grand Unveiling of Absolutely No Hacks Whatsoever
Or, How to Actually Promote Your Stuff Without Losing Your Soul (or Your Shirt) Ah, the siren song of the internet! It whispers sweet nothings into the ears of content…
Nobody Knows What’s Real Anymore
(And We’re All Pretending That’s Fine) So apparently, 97% of us can’t tell the difference between real music and AI-generated tunes anymore. Which, if you think about it for more…
The Grind
I’ve been thinking about coffee again. Not in the “I need caffeine to function like a normal human” way—though, let’s be honest, that’s also true—but in the way it mirrors…
Why I’m Not Afraid of AI (And Why You Shouldn’t Be Either)
Look, I get it. You’re a writer. You’ve spent years honing your craft, finding your voice, learning the difference between “affect” and “effect” (and then promptly forgetting it again). And…
When the Leader of the Free World Calls a Woman “Piggy”
Right, so let me give you the context…but also, let me be honest about where I’m coming from. I’m British. I watch all of this from across the pond, which…
The Theatre Has Gone Dark
What We Talk About When We Talk About Free Speech Or: how both sides learnt to stop worrying and love censorship when it suited them There’s a Kierkegaard quote that’s…