Ghostwriter and Business Coach
Right, so let me get this straight. The European Union, in all its bureaucratic wisdom, decided to fine Elon Musk’s X platform €120 million for… checks notes… misleading blue checkmark…
(And Why Consistency Is Harder Than Skill) Most people don’t fail at marketing because they lack talent. They fail because they run out of ideas. Not permanently… just often enough…
Or: How We Learned to Decorate Around Poverty and Call It Progress We are repeatedly informed that we live in the most prosperous era in human history. This is not…
How Mapping the Buyer’s Journey Turns Noise Into Momentum I’ve lost count of how many times I’ve seen this play out. Someone lands on a website for the first time……
There’s something beautifully absurd about watching a nation famous for its entrepreneurial spirit—a country that will monetise absolutely anything, including cheese in aerosol cans—actively sabotage one of its most lucrative…
I’m writing this with seventeen browser tabs open, three unread notifications on my phone, and the distinct feeling that I’ve forgotten something important. Which is to say: I’m writing this…
Choosing Topics That Deliver Real Value (Or, Why You Should Stop Writing Rubbish) ☕ The Bloody Nightmare of Content Overload Look at that content calendar… the vast, staring, empty fields…
There’s a specific kind of panic that sets in when you’re staring at a blank page and suddenly remember all the rules. You know the ones. Open with a hook.…
I sent an email last Tuesday that started with “Sorry to bother you, but—” I wasn’t sorry. I hadn’t bothered anyone. It was a completely reasonable question about a project…
The Theatre Has Gone Dark
What We Talk About When We Talk About Free Speech Or: how both sides learnt to stop worrying and love censorship when it suited them There’s a Kierkegaard quote that’s…