The Writer’s Mindset: Escaping the Self-Doubt Trap
You stare at the screen. The sentence you loved last night now looks like it’s been mugged by your inner critic.Too dramatic, you think. Too flat. Too obvious. Too… something.…
Writing Skills
Finding Your Voice as a Writer – Boring Phrase You Have Heard…
Finding Your Voice as a Writer Let’s be honest: “Find your voice” has become one of those phrases that gets thrown around so often it’s started to sound like spiritual…
The Guru Paradox…
Why People Who Claim to Make Hundreds a Day Are Really Just Selling You the Dream You ever lie awake wondering how a guy who claims to make £500 a…
Why Starting at 60 Might Be Your Most Profitable Move Yet
There’s a particular flavour of condescension reserved for older people who want to make money online. You’ve probably tasted it already, that sugary, patronising tone that treats sixty-somethings like they’ve…
How to Improve Writing Skills (Without Losing Your Sanity or Your Voice)
Every writer I’ve ever met has a secret confession: we’re all slightly terrified we’ve forgotten how to write. It doesn’t matter how many articles you’ve published or how poetic your…
A Writer’s Kick-Butt Manifesto
Because sometimes the only thing standing between you and a good sentence… is your chair. Let’s be honest, most of us don’t need another productivity hack. We need a nudge,…
Long-Form Content in a Short-Form World?
Short-form content exploded and everyone lost their minds. Blog posts got binned. Deep-dive videos disappeared. Sales copy shrank down to taglines that said nothing. What was supposed to be a…
Forget Funnels: Build a Flywheel of Belief Instead
I used to think sales were about clever words, psychological tricks, and perfectly-timed offers. You know, all the stuff the gurus shout about: “Close harder! Use scarcity! Manipulate the funnel!”…
Creating Authority Micro-Newsletters That Drive Consistent Clicks
There’s something oddly beautiful about the micro-newsletter. Think of it like the espresso shot of email marketing: small, concentrated, and designed to give your audience a sharp hit of value…
Google Discover? Possibly Your Blog’s Best Kept Secret
(And How Not to Cock It Up) Right, let’s talk about Google Discover, that mysterious little feed that sits there on your phone like a digital oracle, somehow knowing exactly…