Fighting the Pinterest Algorithm
(Or: How I Learned to Stop Worrying and Embrace the Chaos Goblins) Let’s talk about Pinterest. Not the Pinterest you vaguely remember from 2012, when it was all wedding mood…
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A Quiet Opportunity
Featuring Real Offers in Front of a Paid, Opportunity-Focused Community There’s a strange tension online when it comes to opportunity. On one side, people are actively looking for new ways…
The Real Reason Most People Don’t Make Money on Instagram
(And Why Effort Isn’t the Problem) There’s a quiet frustration that doesn’t get talked about much online. It usually sounds like this… You’re posting consistently.You’ve learned about hooks, reels, captions,…
The Truth About Making Money Online
(And Why Everyone Lying To You About It Is Also Broke) I’m tired. Tired of the screenshots. Tired of the Stripe dashboards showing £47,000 in revenue (but never the refunds,…
The Pub and The Library: Using Twitter and Mastodon Together (Without Losing Your Mind)
Right, so you’ve been on Twitter for years. You know the game. You understand the chaos. And now someone’s told you about Mastodon and you’re wondering if you need to…
Why Capable Women Still Apologise for Everything (And How to Stop)
I sent an email last Tuesday that started with “Sorry to bother you, but—” I wasn’t sorry. I hadn’t bothered anyone. It was a completely reasonable question about a project…
Your Website Isn’t Competing With Social Media
It’s the Hub That Makes Everything Else Work Let’s clear something up: the question isn’t whether you need a website or social media. It’s not an either/or situation, and anyone…
Long-Form Content in a Short-Form World?
Short-form content exploded and everyone lost their minds. Blog posts got binned. Deep-dive videos disappeared. Sales copy shrank down to taglines that said nothing. What was supposed to be a…
Forget Funnels: Build a Flywheel of Belief Instead
I used to think sales were about clever words, psychological tricks, and perfectly-timed offers. You know, all the stuff the gurus shout about: “Close harder! Use scarcity! Manipulate the funnel!”…
Pinterest Marketing for Non-Influencers
Your Practical, Profitable Playbook In reality, I think for most of us, when you first think of Pinterest, your mind probably jumps to massive lifestyle influencers with picture-perfect homes and…