News, Observations, Observations, Thoughts

Celebrate Random Acts of Kindness Day: Spreading Joy One Gesture at a Time!

Hello, wonderful readers! As February 17th is here, let’s take a moment to get excited about one of the most […]

Observations

Who Was A. S. Neill?

Alexander Sutherland Neill (1883–1973) was a Scottish educator, author, and pioneer of progressive education. Born in Forfar, Scotland, he was […]

News, Observations, Thoughts, Writing

Wrestling with the Muse: Why Writing Feels Like a Battle (and How to Win)

My cursor blinks mockingly at the empty page, a digital taunt echoing the hollowness in my gut. That familiar knot […]

Marketing, News, Observations

Why Personalization Matters but You’re Doing It Wrong

Personalisation has become a buzzword in marketing, and for good reason. Customers expect tailored experiences that make them feel understood, […]

Copywriting, Marketing, News, Observations, Thoughts

The NLP Secret: Programming Minds Through Words

Right now, as your eyes move across these words, your unconscious mind is already beginning to process the patterns and […]

Marketing, News, Observations, Thoughts

The AI Search Revolution: From Keywords to Mind Readers

Okay, let’s break down this AI search revolution and make it a bit more relatable, shall we? Imagine this: You’re […]

News, Observations, Thoughts

Best Work-from-Home Jobs for Stay-at-Home Parents

Balancing work and parenting is a constant challenge. Between childcare, household responsibilities, and unpredictable schedules, many parents find that traditional […]

News, Observations, Thoughts

Love, Commitment, and Why It’s Not Quite Like MAFS Australia

Ah, World Marriage Day – February 9th marks the celebration of one of humanity’s oldest institutions. And no, it’s not […]

Observations

Taking Responsibility in the World Beyond Headlines and Hashtags

In a world where news cycles spin faster than ever and social media reduces complex issues to soundbites, it’s time […]

News, Observations, Thoughts

My Long and Winding Road as a Copywriter (and Why I’m Still Here!)

So, you want to be a copywriter? Buckle up, buttercup, because it’s a wild ride! I should know—I’ve been at […]