15. Consistency: Why Some Authors Build a Loyal Fan Base and Others Don’t
Consistency is one of the most underrated yet powerful tools an author can use to build a loyal fan base. Many writers focus on marketing tactics, ad spend, and social…
Caveman
The “Authentic Writer” Paradox: How to Sound Like Yourself Without Sounding Like Anyone
Why Your “Unique Voice” Might Be a Mashup — and Why That’s Okay Ah, authenticity. You know the phrase. It’s the holy grail, the unicorn, the secret sauce of writing…
Digital Snake Oil…
Snake Oil? Snake Oil, Indicators: Indicator Description Overblown Claims Promises of universal or miraculous results Lack of Evidence No credible scientific support; reliance on testimonials Aggressive Marketing Charismatic sales pitches,…
14. How to Position Yourself as a Serious Author (Even If You’re Just Starting Out)
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Why Writing the Human Way Is More Important Than Ever
Have you ever sat down to write and found that the words just wouldn’t come? Or perhaps you typed a few sentences, only to feel a strange disconnect, like the…
Red Nose Day?
As we approach Red Nose Day, which this year falls on Thursday, May 22nd in the U.S. (and which is observed on March 21st in the UK), it’s a wonderful…
World Baking Day 2025: A Homemade Festival of Flour, Sugar, and Joy!
May 18th isn’t just another day on the calendar, it’s World Baking Day, an international celebration that invites everyone to get cosy in the kitchen and whip up something deliciously…
How I Reach 380,000 Inbox Screens Daily (And How You Can Too)
We are living in a World of ever changing tactics for digital marketing, BUT one of the most valuable assets isn’t fancy software or a huge ad budget, it’s your…
National Mushroom Hunting Day 2025
If you thought mushrooms were just those little fungi shyly popping up on your pizza or lurking under damp logs, think again! Every year on May 17th, mushroom lovers and…
Your Website as the “Honey Pot”: The Sweet Spot of Your Brand and Business
In nature, a honey pot is a source of irresistible sweetness, an inviting place where bees gather, carrying precious nectar that nourishes the hive. It’s natural, essential, and unmistakably attractive.…