My Long and Winding Road as a Copywriter (and Why I’m Still Here!)
So, you want to be a copywriter? Buckle up, buttercup, because it’s a wild ride! I should know—I’ve been at it for… well, let’s just say a while. Long enough…
2025
The Sunny Side of Life: Optimist Day
Why Being an Optimist Isn’t Just About Smiling More Let’s talk about optimism for a minute. No, not the annoying “everything is awesome” kind that makes you want to roll…
Embracing a Prepper’s Mindset in an Age of Economic Uncertainty
The global economy is showing signs of strain, with slow growth, rising debt levels, inflationary pressures, and geopolitical instability contributing to a sense of uncertainty. While governments and financial institutions…
Create a Vacuum Day
Clearing the Clutter and Making Room for Joy! So, let’s take a moment to celebrate one of the quirkiest days on the calendar—Create a Vacuum Day on February 4th! Now,…
The Niche Expansion Roadmap
Proven Blueprint to Expand, Scale, and Dominate Multiple Niches Without Risk—With Strategic Growth Frameworks and Step-by-Step Validation Methods! Are you feeling stuck in your niche business? Perhaps you sense potential…
What’s the One Copywriting Skill You Must Master for the Most Persuasive Punch?
If you could only master one copywriting skill, emotional storytelling would be the most powerful for persuasion. While many elements contribute to compelling copy—clarity, structure, urgency, and benefits-driven messaging—nothing connects…
The SEO Gold Rush: Finding Your Edge in 2025’s Digital Frontier
Remember when SEO was as simple as stuffing keywords into your content and watching the traffic roll in? Those days are long gone, my friend. We’re living in an era…
Navigating the Murky Waters of Economic Predictions
A Call for Informed Diversification The global economic landscape is shifting beneath our feet, a complex tapestry woven with threads of technological disruption, climate change, demographic shifts, and evolving geopolitical…
Get Up Day: Seize the Day and Go for It!
It’s February 1st today, which means it’s time to embrace the spirit of Get Up Day! Have you ever had one of those mornings where your bed feels like the…
Hell is Freezing Over Day: A Baby Boomer’s Perspective
Well, hello there, and what a quirky day we have upon us—Hell is Freezing Over Day on January 31st. Now, as someone who’s been around the block a few times,…