You sit down to work, but it doesn’t take long before you make the mistake. You open your phone. You check your feed. You scroll. You see the numbers. The screenshots. The wins.

Someone launched today and made five grand. Someone else gained a thousand followers overnight. Another is posting their 400th sale of the month while you’re wondering if your last offer even landed in anyone’s inbox.

You try to feel inspired, but it doesn’t stick. Instead, it crawls into your chest and turns to something heavier. Jealousy. Frustration. Shame. You start asking questions that chip away at everything you were proud of just five minutes earlier. Why am I not there yet? What am I doing wrong? Why is this so slow?

That spiral is the trap. It’s what keeps smart, capable people stuck. Because it doesn’t matter how many hours you’ve worked, how good your product is, or how far you’ve come.

The minute you start using someone else’s success as the yardstick, you lose your footing. You stop thinking about your next step and start obsessing over someone else’s finish line.

But here’s what that comparison never shows you: the context. The years behind the scenes. The team they never mention. The money they spent on ads. The collapse they had six months ago that they didn’t share.

The audience they built while you were still learning to write an opt-in. You’re not comparing apples to apples. You’re comparing someone’s surface highlight to your behind-the-scenes grind.

You won’t stay motivated if you keep trying to match someone else’s path. You’ll always feel like you’re behind. The only way out is to reset what success looks like in your world and start moving from a place that’s actually yours to begin with. Not theirs. Yours.

Measure Progress With a Different Ruler

If your entire motivation hinges on whether you can catch up to someone who’s been running this race longer than you, you’re not going to make it. That sounds harsh, but it’s the truth most people won’t tell you.

Business isn’t fair. It’s not equal. Some people have advantages, time, money, contacts, and exposure. If you try to play the game by their metrics, you’ll always feel like you’re losing. Because you’re measuring speed instead of staying power.

Success doesn’t move in a straight line. It surges and dips. You’ll have a quiet week followed by a surge you didn’t expect. You’ll bomb one offer and then have someone reach out about a product you made six months ago.

But none of that happens if you quit before the rebound. That’s why you need to stop tracking your self-worth by launch numbers and start tracking how consistent you’ve been. How many times have you shown up even when you didn’t feel like it? How often you chose to build instead of compare? That’s the real fuel.

You’ll burn out if you only feel motivated when you’re winning. You need something deeper than dopamine. Something that holds when the numbers dip, when the comments stop, when the algorithm tanks your reach.

If your only goal is to “finally be successful,” you’ll crack the second your growth plateaus. But if your goal is to build something real, useful, valuable, something that earns loyalty because you give a damn, then you keep going regardless. That’s what builds sustainability. You don’t ride on motivation. You ride commitment.

There’s no shame in working slower. There’s no shame in learning as you go. You’re not doing this for claps or comparison trophies. You’re doing this to change your life. That’s not a sprint.

That’s a process. And if it’s taking longer than you want, that doesn’t mean it isn’t working. It just means you’re still laying the foundation that most people skipped so they could brag earlier. Let them brag. You’ll still be here building when they burn out.

Detach From the Show and Reconnect With Your Why

Most people don’t even realise that what drains their energy isn’t just the comparison. It’s the performance. The constant pressure to show up as “the kind of person who’s doing well.” You feel like you can’t share the messy middle.

Like if you don’t smile in your stories, nobody will take you seriously. Like, if your follower count drops or you skip a post, the whole thing falls apart. So you fake it. You post through the burnout. You pretend the sales are coming. You overwork to make it feel real. But it doesn’t stick. You’re exhausted. And the worst part is, you’re not even sure who you’re performing for.

That’s when motivation dies. Not because you’re failing. But because you’ve lost your reason. You’re building something that looks good instead of something that feels true. You’re reacting instead of leading.

You’re mimicking success instead of chasing purpose. And the only way to get it back is to shut it all down for a minute. Log out. Mute the noise. Ask yourself what you’d be doing if nobody were watching. What you’d build if you didn’t need to explain it to anyone. Who you’d help if you weren’t trying to prove something?

You didn’t start this journey to get likes or comments. You started because you had something to say. Something to solve. Something that wouldn’t leave you alone. That still exists.

It’s just buried under pressure and performance and the lie that visibility equals value. Reconnect with your why. Write it out. Speak it out loud. Let it be your compass. Because when your direction is clear, your energy follows. And when your energy is real, people feel it. They trust it. They follow it.

You won’t get back your fire by trying to look like you have it all together. You’ll get it back by remembering that you don’t have to. You’re not building a brand. You’re building a bridge between your experience and someone else’s problem. That matters. Even when it’s small. Even when it’s quiet. Especially then.

Use the Frustration as Fuel, Not a Wall

You’re allowed to feel it. The irritation. The resentment. The low-key envy when someone posts another five-figure win while you’re scraping together rent. You don’t have to pretend it doesn’t hurt.

But what you do with it matters more than whether you feel it in the first place. Most people get stuck there. They feel the frustration and then freeze. They shrink. They pull back. They get passive.

They say things like “must be nice” or “maybe I’m not cut out for this.” But you’re not here to sulk. You’re here to build. And that frustration can either become the thing that breaks you, or the thing that lights you up.

Use it. Let it sharpen you. Let it make your work more real, more grounded, more honest. Let it force you to say what everyone else is too scared to say. That this isn’t easy. That most of what’s out there is surface. That real success doesn’t always trend. Then build something better. Something that hits different because it came from the fire, not the fluff.

Your people don’t need you to be perfect. They need you to be clear. Clear about who you are, what you believe, and why you’re still showing up even when it’s hard. That’s what turns heads. That’s what builds a connection. And that’s what keeps you motivated even when nobody else sees the full picture.

You’re not losing. You’re learning. You’re not behind. You’re building. You’re not invisible. You’re still becoming. Keep going. The comparison fog will clear the second you stop waiting to feel like you’ve arrived and start acting like the builder you already are.

The work is working. Even when it’s quiet. Even when it’s slow. Even when it feels like everyone else is flying past you. Your lane isn’t crowded. It’s still being paved. And when it’s ready, it won’t look like anyone else’s. That’s the point.


Struggling to stay inspired? Discover how solo creators turn grit into growth in GRIT: THE UNDERDOG’S GUIDE to OUTPACING the COMPETITION. Get your guide to tenacity now.

Until Next Time

Dominus Owen Markham


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