Ghostwriter and Business Coach
There’s something oddly beautiful about the micro-newsletter. Think of it like the espresso shot of email marketing: small, concentrated, and designed to give your audience a sharp hit of value…
TikTok’s meteoric rise has turned it into a powerful traffic engine, but chasing trends can be exhausting and unpredictable. To build lasting traffic on TikTok, focus on evergreen strategies that…
(And How Not to Cock It Up) Right, let’s talk about Google Discover, that mysterious little feed that sits there on your phone like a digital oracle, somehow knowing exactly…
Or: How I learned to stop worrying about the algorithm and love the grind Let me tell you something that’ll make the growth hackers reach for their smelling salts: consistency…
A prophetic meditation on what we’re losing as we teach machines to speak like us. There’s a child being born right now who will never know what it feels like…
Or: How the government decided to legislate intellectual courage into existence There’s something deliciously British about trying to solve a cultural problem with paperwork. This August, whilst most of us…
Part of the Writer Engagement and Growth series Let’s get one thing straight: not all pages on your site are created equal. Some are flimsy little blog posts that get…
Let’s be honest, most writers don’t start out thinking about traffic, clicks, funnels, or conversions. We start out chasing a sentence, a story, an idea that won’t leave us alone.…
How We’re All Losing Our Voices (And Our Minds) On free speech, moral panics, and the curious way we’ve convinced ourselves that silencing people makes us safer There’s something darkly…
Writers don’t just wrestle with blank pages; we wrestle with silence. The silence of blog posts nobody finishes, newsletters left unopened, stories that sink without a ripple. It’s rarely because…