Writer
Another year dissolves into the rearview mirror, and here we are again, pretending we’ve grown wiser. The headlines scroll past like some grotesque carousel… political chaos, economic tremors, wars that…
I was standing in Heathrow Terminal 5 when it properly hit me. Not the mild inconvenience of a delayed flight or the soul-crushing boredom of airport retail. No, this was…
Living in Late-Stage Capitalism There’s this moment that keeps happening to me, and I suspect it happens to you too. You’re scrolling through your phone…let’s be honest, you’re always scrolling…
(And What Might) Christmas is coming. The goose is getting fat, as the song goes, though mostly it’s us getting fat on mince pies and existential dread. The fairy lights…
(And We’re Too Addicted to Stop) Everyone’s talking about burnout like it’s some noble badge of honour. “I’m so burnt out,” we say, as if we’ve been mining coal for…
Right, so let me get this straight. The European Union, in all its bureaucratic wisdom, decided to fine Elon Musk’s X platform €120 million for… checks notes… misleading blue checkmark…
(And Why Consistency Is Harder Than Skill) Most people don’t fail at marketing because they lack talent. They fail because they run out of ideas. Not permanently… just often enough…
Or: How We Learned to Decorate Around Poverty and Call It Progress We are repeatedly informed that we live in the most prosperous era in human history. This is not…
How Mapping the Buyer’s Journey Turns Noise Into Momentum I’ve lost count of how many times I’ve seen this play out. Someone lands on a website for the first time……
The Gluttony Season
On Christmas, Capitalism, and the Violence of Plenty Every December, we perform a ritual so absurd that if you described it to someone from another planet, they’d assume you were…