SPI 271: An Interview with The Five-Minute Journal Founders UJ Ramdas and Alex Ikonn

This month, I’ve been learning everything I can about creating and selling physical products. I’ve explored how new products get made, how they get in the hands of customers, and how great products attract communities of raving fans. Today, I’m digging a little deeper and asking “why”—why should my audience use my product, and how Read more…

SPI 269: How to Build a Massive Community Behind Your Physical Product with Tom from Chubbies

This month, I’m on a mission to learn everything I can about creating and selling a stellar physical product. That’s why today I’m talking to Tom Montgomery, co-founder of a hugely successful clothing company with a massive fan following, Chubbies Shorts. Tom and his friends had a problem: Mainstream men’s fashion didn’t Read more…