How to Generate High-Quality Website Traffic with Facebook Ads [STEP BY STEP]
You can’t build a successful business online without high quality traffic 87% of businesses that fail online fail because of this reason they don’t get enough traffic the question is then how do you generate high quality traffic even if you don’t have higher organic Google rankings and all the things that take years to develop my name is Ben Z son today I’m gonna be teaching you how to instantly generate thousands to tens of thousands of high-quality traffic even hundreds of thousands every single month to your business even if you don’t have Google or SEO rankings and you just launched your website yesterday at the end of this video I’m gonna give you the exact frameworks templates everything you need to know step by step walk through how you can use digital advertising to amplify your traffic and build that organic traffic instead of it taking years take months or even weeks to be able to increase your traffic through this method now for now I’m gonna walk you through the process and then at the end I’ll give you the specific link this is the short term and long term way to be able to grow your business online and increase your traffic now there’s multiple different platforms you can use you can use Facebook and go into the ad builder you can do these different campaigns these ad sets and these ads you can go on LinkedIn if you’re in b2b build these ads you can go on Google you can build Google search ads you can also do display ads you can go on YouTube and build video ads and even post ads as well you can do some multiple different ways but for now what I want you to focus on and keep it very simple for you with a small budget to amplify or even a big budget if you want and make it consistent driving traffic to your website let’s use Facebook because Facebook ads it’s one of the most comprehensive ones they’ve spent a lot of money millions of dollars probably billions of dollars into building the advertising network so make sure it’s on point and it’s also got very powerful targeting capabilities this is the point where your ideal audience persona that we talked about in the previous videos is gonna be very crucial it’s gonna help you a lot in setting up the first foundation of being able to increase your website traffic is your audience’s we want to go into the Facebook Insights tool when you go on a Facebook Insights tool on the left side you can see there’s so many different categories criterias that we can set for your target audience and on the right side it’s gonna show us based on the categories that we’ve set what the demographic looks like what’s the targeting look like and give you very detailed information it’s one of the most powerful and easiest tools that you can use to be able to build an audience using the Facebook insights tool and also later on when we move this over into the ad builder so once we build the audience we want to focus on creating the ad it’s a simple campaign so we want to leave with a headline we’ll leave with the text maybe something simple like this how to achieve the result that they want your target audience without the objections or the challenges that they want to overcome and even if they have the the objections or things that they want to have in their mind move past so essentially let’s say for example if I’m helping digital marketers will help your entrepreneurs that won’t learn how to drive more traffic I will do this on the ad I would show this how to drive a ton of traffic to your website without spending a ton of time or money even if you’re just starting you can personalize it for your target audience you can put on the ad and then what you can do is you can also do a video or a creative here a very simple image that shows more about your business or about your target audience there’s multiple different ways I’ll break this down in the expanded posts but for now just know that there’s a text there’s a video or an image you have a call-to-action headline and a button below as well so that’s what’s powerful about this is you can keep it very simple and very straightforward now let’s take a look at an actual example of a business partner and in kind of mind Jay Abraham one of the posts here that we’re amplifying in terms of content to drive them to the website to engage with the more as we lead with this line we talked about how to make a million dollars with no capital no product or service and not no knowledge we say is this too good to be true because that’s what we know people are thinking when they read that then we say watch as Jay walks you through how his clients have done this and how you can – that’s the first line the second one goes into then discover thousands of highly valuable business building resources Jays accumulated over his forty plus year career helping businesses and entrepreneurs around the world generate over 20 billion dollars all gratis and there’s a link to the website and then it goes in the bottom a call-to-action comment below with your ideas questions after watching tag a friend or colleague and share this with anyone you want to add value to right now and then we have a video of Jay edge is talking to screen and we have a headline call-to-action below to learn more and as has the headline of the actual video I can see this is the one that dries into one of the resources and content portals is on the website all free resources blog posts podcasts videos everything that geo is giving it away for free you can do the exact same process just model after what the copy is and you can swap it out use this template this is just one template of the mini that’s gonna be in the expanded post on the digital arc University what’s important for you to know is that the first audience that we built in the Facebook Insights tool and the one that we’re reaching out is called the cold audience the reason why it’s called the cold audience is this is essentially people that don’t know anything about your business they don’t know anything about the content they don’t have to trust they don’t have the credibility the relationship that they know about your business and who you represent or the products or services that you sell so they’re essentially brand new that’s why we call it the cold audience they’re very cold they don’t know much about you you don’t know much about them so that’s the goal of this cold audience is once we get them to a site where to start warming them up we want to be able to reduce the friction and be able to add value to them build trust and all these different things afterwards once they’re a cold audience and move them into the warm part of the audience so make a note now the audience that you’re building right now is the cold audience this is going to be important because we’re gonna be having multiple different audiences that we’re gonna build and they’re gonna get warmer and warmer and warmer and we’re gonna use them for different purposes to generate even more traffic for your website we want to focus on setting up and using the campaigns and what is the structure for this so what we want to do is you want to take your three highest performing pieces of content that’s on your website that’s getting the most engagement the best time on site the less bounce rate the least bounce rate at the same time it’s getting you a lot of traffic on those pages want to take the top three from a website we want to put that into these campaigns and want to put five to ten dollars a day where we just amplify it to the cold audience and then we want to watch the click-through rate we want to watch your conversion rate and also the cost per click that people are costing when someone clicks on the ad how much is charging you want to also look at the relevancy score on Facebook this is one of the core metrics that we want to see and also the impressions we want to make sure that before we decided this is the bad ad or a bad piece of content for the cold audience now we have at least 10,000 impressions on the ad itself when you get enough people and enough eyeballs on the ad to decide if it’s a success or a failure if we should amplify it or if we should cut it away in the same time we also want to look at the ad itself we want to be testing two different ads at bare minimum with different headlines or different creatives driving them to the same piece of content that’s on your website once we find this out your three different pieces the three core ones and it’s producing really well you’re getting a constant stream of traffic and it’s increasing then we want to be able to add more so let’s say you have three ABC that’s performing really well a is performing great B’s performing great C’s not that great you take away C and you test a different piece of content on there you amplify if it’s working great then you add another one you add D you add E you add F you add all the different parts and you want to make sure you have ten all these 10 things 10 campaigns are driving traffic to your website with a small budget every single day based on the highest performing ads and highest performing content that’s getting the most engagement and time on site once they land on the website now one core thing you want to know is that as you’re driving traffic to these pages you want to make sure you have the Facebook pixel installed on the content pages and especially where we’re spending the paid advertising to drive the traffic there this is gonna be important for two reasons the first reason is we’re gonna be able to see our metrics or even be able to know exactly where a click-through rate our cost per click is and all the different ways as they travel through your website using the Facebook pixel the second thing we can do which is the most important part is that we’re actually able to build a core audience based on the people that land on our site so for example we’re able to build people that actually went on the site and they engage with the content we can build that audience because once we have that audience we do multiple different things that we can apply it we can show them different ads you show the more content you can keep warming them up in the process once we have this we rinse and repeat we found out the highest performing ones we keep amplifying it setting up a new campaign finding the ten perfect ones and we’re building the audiences based on the temporary ones and then we can do even more things in the next step the next course step why we want to do this once we have the three core pieces of content that we’re amplifying through digital advertising on Facebook and we’re building up this warm audience there’s two specific warm we’re doing right now that’s extremely important for you to know about the first thing is the website custom audiences and the what’s the custom audiences essentially imagine people that click through your ad and they went through the piece of content on the page as soon as they land on the page they become part of the website custom audiences the next poor piece of an audience is called the engagement audience so let’s say you’re showing a video through the ad what you can actually do is you can actually build an audience based on how they’re engaging on the Facebook platform so for example if someone watches your videos you can actually build an audience of people that watch less than 25% of the video or more than 25% of video so the reason why I want to do is when we break it apart is because based on their engagement and based on the pages they visited we can actually show them even more content to warm them up so let’s say for example you are in the fitness space if you visited a page where you’re focusing on losing weight and you’re engaged with that piece of content even the video ad that you saw on Facebook you watch more than 25% of that video then what you can actually do is I’m gonna show you even more content on how you can lose weight using different tools using supplements or using different exercises you didn’t keep adding more value keep adding things because that’s what you know from the cold audience that we just ran that they’re engaging with so we want to show them more of what they want and then if we wanted people that did engage with it we want to change the topic overall so for people let’s say watch the add-on let’s say losing weight their watch less than 25% or they didn’t even click on the ad then what we want to do is we want to show them let’s say on article or a piece of content on how to build more muscle so I want to change the result or change the problem that they want to solve and hit them from a different angle that’s the most important thing that I just said you want to hit them from a different angle for people that aren’t engaged and aren’t interested in the main piece of content that you show them and they are interested in it then show them more of that specific thing that’s what we do on the digital market University on benches on Comm if you go on the page is your mark university or you land on the home page and then you go on the traffic side and you’re on the page and you’re watching the videos then I’m going to show you even more on how you can build traffic using the different road maps if you like in copywriting or your liking digital advertising I’m going to show you more of that content if you don’t like it I’m going to change it overall to sales or much ancient overall to generating leads and building a community so whatever it is I’m increasing what’s working and decreasing what’s not and changing the angle that’s the process that you want to go through in order to be able to build solid warm audiences through website custom audiences and engagement what’s great about Facebook is you’re able to not just build audiences on 25% more or less of the engagement audience is you’re actually able to build it based on if they watch your video for 3 seconds 10 seconds 25% 50% 75% hundred percent different levels of engagement you can build an audience for that at the same time you can build an engagement through people that like your page people that engage with your content people that are extremely engaged or people that aren’t engage or even people or friends and people that like your specific page Facebook is so robust they can give you different ways to target but the most important one you want to focus on is especially of using a video is the engagement audience through the different percentages that I just mentioned but don’t get too distracted just focus on the one 25 percent more or 25 percent less once you have those you show more of the things that people engage with the same content adding more value that they interested in and the ones that are interested you change the topic completely and you see if that works really well just start by doing that one tear that one campaign don’t go into crazy depth so you can go really insane with this but focus on just the first tear cold audience they go on the website they engage with the content show them more they did engage with the content show them something different that’s it just no two steps right there focus on that now an advanced tip for people that are saying hey this is pretty simple and you want to get more extreme what you can do and this is what I do for my businesses and clients is we will really want to amplify and get great results we take the first two steps that I just taught you doing the cold audiences building engaging website audiences now we don’t just focus on Facebook what we do is we amplify this on LinkedIn if you’re in b2b we focus on playing Google and YouTube with always a point on Twitter and also third party advertising networks for display using out brains in tabouleh using all these different things all these ad networks we amplify even more and we do remarketing across the board I call this as the ecosystems you have multiple different ecosystems that connect together based on their and ad platforms now to some of you I know it’s gonna be overwhelming to hear about this but don’t worry about this advanced tip if you are not at this stage yet this is only for businesses that already focus on having really solid digital advertising on Facebook on YouTube Google and do cross channel advertising and I want to amplify it even more with remarketing we can go advanced but for now just keep it simple though if you are advanced that’s what you want to do is you want to amplify it from the cold audience and even your wall margins and you want to remarket across the board using different messages that they’re interested or not interested in and then later on you can also do campaigns for awareness for indoctrination for conversion and extension as well these are four core stages based on each ecosystem and each ad network so that’s one of the things you can get into if you want more advanced results and even better results for your business online now that you know how to use digital advertising the instantly generate traffic regardless if you’re high ranking on Google or using SEO for years you can do this in a matter of days to be able to generate traffic based on your highest performing content and amplifying it with Facebook it’s a simple One Direction advertising now as promised I’m gonna give you the exact frameworks templates and tools the paid advertising campaigns everything you need to know step by step walkthrough on the post here is gonna be a link here you can go on to digital marketing University I’m Ben Sasse uncom so you’ll see everything you need to know and expanded content on everything I taught you in this video and now you can do it step by step now what I want to do is I want your comment below to let me know what is the first campaign the first audience that you want to focus on or even show me what is the copy you want to use on your ad and I’ll let you know my feedback or if you have any questions related to what you just watched comment below I’ll get back to you and I’ll let you know so make sure you leave that comment below the second thing I want to do is I want you to like this video like this piece of content it tells me that you’re liking this video you got value from it and it makes me motivated to make more of these videos for you because I’m doing this so I can add value to you I don’t make any money from this so this is for us to build the community one of the fastest growing ones on YouTube people to start and grow any business online successfully the final thing I want you to do is I want you hit that subscribe button of my free you can see it right there hit that subscribe and you’re gonna be able to get weekly videos on everything you need to know for traffic for leads for generating or sales and customers online I’m going to teach you all the specific toasters that are proven and generating multi millions of dollars so thanks for watching this and 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1:40 Facebook ads is one of the most comprehensive ones. They’ve spent a lot of money, millions of dollars, probably billions of dollars. They’re building they’re advertising network to make sure it’s on point. And it’s also got very powerful targeting capabilities.
2:10 When you go to Facebook ads Insights tool on the left side you can see there are so many different categories, criteria that we can set for your target audience. On the right side, it’s going to show us based on the categories that we’ve set what the demographic looks like, what’s the targeting look like, and give you very detailed information. It’s one of the most powerful and easiest tools that you can use to be able to build an audience using the Facebook Insights tool.
4:50 What’s important for you to know is that the first audience that we built in the Facebook ads Insights tool, and the one that we’re reaching out, is called the cold audience. The reason why it’s called the cold audience is this is essentially people that don’t know anything about your business. They don’t know anything about the content. They don’t have the trust, and they don’t have the credibility, the relationship that they know about your business and who you represent, or the products or services that you sell. So they’re essentially brand new, that’s why we call it the cold audience.
6:40 We want to get enough people, and enough eyeballs on the ad to decide if it’s a success or a failure, if we should amplify it, or if we should cut it away. In the same time, we also want to look at the ad itself. We want to be testing two different ads at the bare minimum with different headlines, with different creatives. Driving them to the same piece of content that’s on your website. Once we find this out, you have three different pieces, the three core ones. And it’s producing well, you’re getting a constant stream of traffic, and it’s increasing. Then we want to be able to add more.
8:50 There are two specific warm audiences that we’re doing right now that’s extremely important for you to know about. The first thing is the website custom audiences. The website custom audiences are essentially you imagine people that click on your ad, and they went through the piece of content on the page. As soon as they land on the page, they become part of the website custom audiences.
9:10 The next core piece of an audience is called the engagement audience. Let’s say you’re showing a video through the ad. What you can do is you can build an audience based on how they’re engaging on the Facebook ads platform. So, for example, someone watches your videos. You can build an audience of people that watch less than 25% of the video, or more than 25% of the video. The reason why I want to do this when we break it apart is that based on their engagement, and based on the pages they visited, we can show them even more content to warm them up.
12:40 An advanced tip for people that are saying, hey, this is pretty simple, and you want to get more extreme, what you can do, and this is what I do for my businesses and clients, is if you really want to amplify and get great results we take the first two steps that I just taught you, doing the cold audiences, building an engaged and website audiences. Now, we don’t just focus on Facebook ads. What we do is we amplify this on LinkedIn if you’re a B2B. We focus amplifying Google and YouTube. We focus amplifying on Twitter, and also third-party advertising networks for display using Outbrain, using Taboola, using all these different things, all these ad networks, and we amplify even more. And we do remarket across the board. I call this as the ecosystems. You have multiple different ecosystems that connect based on different ad platforms.
Digital Marketing University: