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Let’s Wring Every Last Drop Out….

You know that feeling….you get to the end of your favourite sauce, you know there’s still just enough for one more serving so you grab some vinegar and put a few drops in, give it a swizzle, and hey presto….you GOT VALUE for money.

The washing up liquid, is pretty much done, hah, no stopping you is there, crack the lid off and swill it with water, boom!

How satisfying is that…..ensuring you wring every last drop out?

OK, so let’s say you work in the MMO (Make Money Online) space…you’re a seasoned product creator and know how to get a good sales page together and the nuts and bolts of a system that premotes offers.

Now, you’ve done well with many of the products in your library, in fact maybe even made thousands….but hell, that was a year or more ago….that monies spent (whether on life’s essentials or on marketing costs).

So what do YOU do, to wring every last drop out of those products?

Well you use a little of you marketing budget to create a “Super Shiny Button” Offer, a system that allows “Anyone…Even A Newbie” to make bank…sound good so far?

The idea is you sell this “product”, big launch, clever name, nice sales video, low front end ticket…..something some of your current buyers list may well both buy and promote…nice.

Now what you are doing is actually building a front end that people, both new customers and current, pay for……yup, with me so far?

When things are low ticket front end, they tend to be a hyped up guideline, bar bones system…something customers may well get a small amount of value from, maybe even a couple of 100% commissions (on $12.95?!)……I know you are the point of saying “Yesss…..buts whats YOUR POINT Dominus?)

Well the pitch is system containing “Proven To Convert Products”….”Products You Will Get No Questions Asked Instant Approval To Promote…Even If You Are A Total Newbie”….see all that value?

But wait a minute, if you are a stone cold newbie, how do you effectively promote these products……”Dont Worry We Got Ya Covered….Upgrade 1 Gives You A Stack Of Done For You Emails Specifically Written To Promote These Products……A Steal At And Extra $27″….even that will be tempting ESPECIALLY IF you are a total newbie.

So, what are the products going to be? Well you are going to give them access to say 10 “Proven To Convert” products, they can have 100% commission on the Front End (initial product) when someone buys through the guaranteed to get affiliate link……proven to convert? Yes of course, you sold around 2000 units when they each launched last year!

Are you starting to get it yet?

You are doing 2 things here, bringing in a new lead (when you sell this concept) and a new affiliate (or one that is fired up by the chance to promote these golden products)……best part…..they are paying you for the honour of promoting the old products!

Whilst I can confirm, many products or systems can be classed as “evergreen”, so they still have value at some level, getting people to sell the “old models” is well and truly “Wringing Out Every Last Drop”…because you know, even if each affiliate only picks up one or two sales, thats another couple of “buyer leads” that are also possibly going to start promoting the offers…..

Its a little like saying, “here, I have a stack of old mobile phones, they all work fine….if you pay me I will let you sell them as long as I get the address of the buyers so I can market them some associated stuff…deal?”

Something to watch for…..there are a LOT of Big Names out there doing this and for me, I dont see they are offering true value to their customers, just my opinion peeps!

Until Next Time

Dominus Owen Markham

Find Me On FB >>HERE

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YouTube >>HERE

Affiliate Marketing Marketing News Observations Social Media

7 Ways That Embracing Social Media Can Change Your Life

7 Ways Embracing Social Media Can Change Your Life

The advent and wide usage of social media have in the past sparked debate and also led to research on the impact of these platforms on our lives.

Moving from being just an unusual hobby to being a daily part of people's lives, social media has grown to become the usual way for reaching potential customers, circulating information, agenda-setting, preaching, you name it.

There is so much to gain from social media without a doubt. The platforms are changing lives more than many of us would like to admit.

However, we are mindful of the fact that some of its effects have been negative. This is how embracing social media can change your life

  1. Creating a personal brand – social media has become one of the best ways to market one’s skills. Various social media platforms offer listings of jobs available all over the world which can be narrowed down to your very own location while your personal information is readily available for potential employers.Social media allows job seekers to create accounts that make it easier for the employer to have access to more information about the potential employee, which could not be included in the resume. This makes job hunting a lot easier although competition is also constantly growing.Some job seekers have shared stories on social media about how much they needed jobs and were lucky enough to get responses directly from their soon to be new employers. There are greater chances of finding a job for a social media user than there is for a nonuser.

    Talents have been identified, developed, and publicized as a result of a simple video or audio shared on social media.

  2. Marketing your products and/or services – social media can help you grow your business. The platforms have made it easier for companies to be found by or to find and interact with customers, thereby increasing the companies’ reach. With billions of people accessing social media per day, companies are guaranteed that their adverts will be seen by many at a very low cost.This allows companies to bridge the gap between them and their customers. However, while as a business person you enjoy these benefits, you should also be ready to deal with unhappy customers too. Voicing out concerns has become easier and such information spreads fast.On the same hand, clip sharing on social media has become a popular way of drawing attention to television shows to increase viewership. Use social media to amplify your brand.
  3. Getting business ideas – there is so much information shared by businesses and entrepreneurs on social media. It is easy to get business ideas from all over the world and implement them in a way that suits you.It is also possible to find people to collaborate with and make a more profitable business than you would make individually.
  4. Networking with a group of similar-minded people – social media has made it easy to find people with similar interests. This has led to what has been widely known as virtual communities where people of the same ‘culture’ from different places meet virtually to share information and support each other.Sometimes it can be hard to be completely open and share information with people who know you personally due to differences in personalities.Also, social media can help you create relationships with people you would have otherwise found it impossible to communicate with.
  5. Motivation – with many people sharing their success stories and their struggles, following and connecting with the right people can help you understand life for what it is for others too, and help you realize the possibilities that are there even in the midst of struggles.Knowing how much people are achieving and how they continue to strive and use obstacles as stepping stones can motivate you to keep moving toward your own dreams. You must, however, try to avoid people who live a fast and flashy life while it is not clear how they how or where they started.It often puts people under unnecessary pressure and makes them feel more like failures.
  6. Learning – social media has led to an increase in social learning, a better understanding of the world and other cultures, and has made it easier for students from various places to connect and learn from each other.Some concepts are explained as people engage in discussions on different topics.
  7. Staying informed – social media provides has all sorts of information one can ever think of and has features that allow you to sort or filter content according to its relevancy to you.The discussions help you understand the information better than you would if you just read on your own.

However, it is important to note that social media can be addictive and distractive. It is easy to get caught up in the discussions or following trends at the expense of your to-do list.

Therefore, you should be able to control and/or limit usage in order to be productive.  Also, there are many cases of misinformation, negativity, and cyberbullying.

This requires one to be careful regarding the type of people to interact with, posting personal information and, filtering information.

Until Next Time

Dominus Owen Markham

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I Am Giving YOU A FREE Access Coupon To a $27 Zero Cost Make Money Members Site

If you are looking for one of the simplest methods of making an online income, look no further.

Today I am giving you a FREE ACCESS COUPON to a $27 Ticket Make Money Membership Site…grab it whilst the offer is still live!

This is something that you can get up and running real quick, giving away “Zero Cost Make Money Membership Sites”

Usually this offer comes with a $27 price ticket but I have been authorised to give you FREE ACCESS!


Inside you’ll be getting top quality training from industry professionals including;

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Jordan Kilburn shows you his secret method that uses just two web sites and can be EASILY scaled to $1000 a day!

Plus you’ll get access to a bonus webinar replay by my mate Andie Brocklehurst where he shows how anyone can easily set up their own evergreen funnels that make money all year round.

Use this link in the next 24 hours to get your 100% free access:


Make sure you subscribe to my blog because my posts over the next few days because I’m going to reveal even more easy ways to get started making money online without any big upfront startup costs.

Kind regards,

Dominus Owen Markham

Secret Money Links:

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FREE Coaching Webinar –

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 Your online success is our online success 


Affiliate Disclaimer: While we receive affiliate compensation for reviews/promotions on this page, we always offer honest opinions, relevant experiences and genuine views related to the product or service itself. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. As always you should do your own due diligence to verify any claims, results, and statistics before making any kind of purchase. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make.

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How To Get $400 for minutes of work over and over again

Hi and thanks for popping by…

With Funnelify revolutionary swipe & snap mini-template blocks technology, you are going to be creating funnels & web pages easier than anybody else.

That software will change the way web pages are created but they wanted to give you more than just a funnel and web page creator.

Businesses, marketers, and entrepreneurs, all could pay $400 for the same type of funnel and pages which you can make with Funnelify in just minutes.

Funnelify commercial license allows you to cash in on the fact that most entrepreneurs and business owners do not have time, skill, or patience to create funnels and web pages themselves, and instead they hire freelancers and pay for their service.

It means, that with Funnelify in your toolbox, you could get $400 for minutes of work over and over again.

Since every business needs web pages or funnels, the market is enormous.

You can sell funnel and web page creation services on fiverr, upwork, other freelancers sites, and even market them to local businesses in your area.

The market for web pages creation is truly almost infinite, and because making funnels & web pages with Funnelify is so easy, there is no limit to the amount of pages that you can sell.

Save time and money making high converting web pages in minutes for yourself or your clients using the effortless and most advanced, swipe & snap funnels & web page builder, Funnelify.

With Funnelify, you will be able to create high quality converting leads pages, sales pages, sales funnels, business pages, and you will never need to pay a web designer again.


Until Next Time

Dominus Owen Markham

Secret Money Links:

FREE Business Advice – Contact me via

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FREE Income Creating Course –

FREE Passive Income System –

FREE Coaching Webinar –

FREE Email List Building Report

Subscribe to My Youtube Channel:

Add Me On Facebook:

Follow Me On Instagram:

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 Your online success is our online success 


Affiliate Disclaimer: While we receive affiliate compensation for reviews/promotions on this page, we always offer honest opinions, relevant experiences and genuine views related to the product or service itself. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. As always you should do your own due diligence to verify any claims, results, and statistics before making any kind of purchase. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make.

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Two Email Marketing Experts Share With You Their Secret Weapon

Two Email Marketing Experts Share With You Their Secret Weapon That Will Give Anyone An Unfair Advantage…

When It Comes To Email Marketing Most People Start The Same Way…

So you want to start an online business so you start doing some research. Most people will buy a few courses, watch a few videos, and start following around people who are already successful.

Everyone who knows anything about making money online will say that you need to build a list and sell stuff to that list via email. Email marketing really is the fastest, easiest way to make money. You write an email and click the send button.

It’s on demand traffic being sent where ever you want it to go any time you want. After deciding that email marketing is where the money’s at…

People then will typically start by signing up with a major autoresponder service.

They Sign Up and Start Paying the Monthly Fee…

They work hard building up a list of subscribers and people who have opted in to join their list.

Then they start sending emails, but practically no one is opening them.

At the same time, maybe someone has called them from the company’s compliance department to question them about something they’re doing.

This happens all the time.

Here’s the truth when it comes to those big email marketing autoresponder companies…

…And Get Shut Down For Nothing!

Worse Still, Most of Them Can’t Even Deliver Your Email…

With major autoresponders, it’s a numbers game…

They pack as many customers onto a single IP address as they can, and hope for the best… If just one of those customers starts spamming, that IP quickly gets blacklisted and is worthless.

Everyone else on the same IP? Their emails end up in the spam folder, or not delivered at all..

It’s brutal.

Unless you end up paying for a private IP address (which normally costs a lot), you’re really just rolling the dice whenever you click “send”…

You Could Use A Self-Hosted Autoresponder

After getting banned, or getting tired of poor results, it’s totally normal to start going down the “self hosted” route..

After all, you’ve seen other people doing it, you can too, right?

Not so fast!

The good self-hosted autoresponders cost upwards of $700 for a license, and the rest.. well.. they’re pretty awful to use.

Not only that, but…

…But Most of Them Are Terrible & Haven’t Been Updated In Years

There are really two types of self-hosted Autoresponders:

The “Pro” ones from years ago, that people used to use

The junk from sites like Code Canyon, which no email marketer worth their salt would touch with a barge pole.

The ones from years back used to be good, but the truth is that they haven’t been updated in years…

Heck, the most popular one doesn’t even run at all anymore!

Not Only That, But You Practically Need a PhD to Even Get Them Working!

Even if you find one that’s okay (good luck with that hunt!), odds are it ain’t gonna be easy to get it up and running…

These things were intended for the IT gurus at large marketing firms to get running, not regular people like us!

FTPing files around, creating databases, editing config files, setting up certificates…

You may as well just enrol in a computer science degree before even trying…

It’s Time To Start Email Marketing The Easy Way…

Introducing: WP Response Pro

The Easiest Ever Autoresponder Plugin

  • Installs on WordPress In Minutes

  • Integrate With Any SMTP Service

  • Create Unlimited Lists

  • Create Unlimited Autoresponders

  • Create Unlimited Broadcasts

  • Built-in Form Generator

  • Built-in Email Countdown Timers

  • Built-in Smart Pixel Regargeting

  • Automatic Updates

  • Pro Support

Install On ANY WordPress Site In Minutes

Installing WP Response Pro is a cinch! There aren’t any wacky configuration files or other stuff to deal with.

Just install the plugin, like you would any other plugin, configure a couple of quick settings, and you’re good to go!

It literally couldn’t be any easier than it is to get up and running.

With WP Response Pro, there’s nothing holding you back from getting started building your list, and boosting your profits…

Get Better Open Rates, Higher Clicks & More Sales

Since all your emails are branded with your own domain (and not some generic one like,, etc..). You’ll get better inboxing rates.

Better inboxing rates means more opens.

Which means more clicks…

Which means more sales!

Coupled with our so-easy-to-understand-your-dog-could-read-them reports, and you’ll know exactly how well your emails are performing…

Plug In Any SMTP Service You Feel Like, Or Use Your Webhost For FREE

With WP Response Pro, you’re never stuck using any particular SMTP service.

This means to you can quickly and easily test out different services like Sendgrid, Amazon SES, Postmark and any other SMTP service you want to.

Heck, most people have great results using their webhosts SMTP server, which is totally free to use, and doesn’t require any setup at all!

Don’t get stuck in one place like other Autoresponders, keep your freedom to use other services…

Import Any Lists You Want – No Restrictions

Oh this is just beautiful…

How many times have you tried to test out a new Autoresponder, only to be told you couldn’t upload your customer list.

Who the heck are they to tell you how to run your business?

With WP Response Pro, you can do as you want, whenever you want.

There’s no one to tell you what yo do, it’s totally up to you, and you alone…

Integrate With Any Page Builder Using The Built-In Form Generator

WP Response Pro has a built-in form builder you can use to create simple HTML forms for signups.

You can then use these to integrate with practically any page builder, optin builder, or anything else.

You can even just give the form code to your web developer and have them build a landing page for you directly – no other services required!

Boost Sales & Conversions With Built-In Email Countdown Timers

With WP Response Pro, there’s no need to pay for clumsy services to provide you with email countdown timers – they’re built right into the platform!

To add one in, just click the countdown timer button on the toolbar, configure when it will expire, and you’re done!

Countdown timers can be used in both broadcast and autoresponder sequences (try doing that with a clumsy old countdown timer service).

Boost your sales and conversions with the smartest email countdown timer integration around…

Get Smart With Pixel-Based Email Triggers

Imagine this…

You visit a page about a product you’re interested in…

10 minutes later, you get an email with a coupon for that exact product.

Pretty slick right?

That’s exactly the type of retargeting and segmentation you can do with WP Response Pro’s pixel feature.

Think of it like using Adwords or Facebook retargeting, but for your list, and 100 times simpler to use.

Guess which Autoresponder I use? lol

Until next time

Dominus Owen Markham
P.S. I wrote about this autoresponder and email marketing on one of my other websites

Secret Money Links:

FREE Business Advice – Contact me via

FREE Website Startups & Audits: Contact

FREE Income Creating Course –

FREE Passive Income System –

FREE Coaching Webinar –

FREE Email List Building Report –

Subscribe to My Youtube Channel:

Add Me On Facebook:

Follow Me On Instagram:

Follow Me On Twitter:


Affiliate Disclaimer: While we receive affiliate compensation for reviews/promotions on this page, we always offer honest opinions, relevant experiences and genuine views related to the product or service itself. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. As always you should do your own due diligence to verify any claims, results, and statistics before making any kind of purchase. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make.

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How To Get Traffic To Your Website

How To Get Traffic To Your Website

No matter what you do online if you are trying to sell a product or service you need traffic/footfall/eye balls on it and they need to be targeted visitors not just vanity statistics……

I would rather have 50 or 100 visitors a day that are already looking for what I am promoting than thousands of hits/visits from people or in some cases bots, that have no intention to buy or enquire.

Getting the “right” sort of traffic within your niche is NOT an easy job, NOT just a matter of popping a post on Facebook, it takes a deal of work to find your perfect clients and once you find them its about how you catch their eye as being “the one” to fulfil their needs and solve their problems.

Traffic can be driven in many ways and via many sources, some better for certain businesses and not for others.

Whether you are just starting out online or area seasoned online business you will ALWAYS need more traffic, more opportunities and the online world is changing, you will need to be even more savvy as more and more businesses decide to move from high street to the internet highway….competition will be hard, but I can offer you support and resources in all things “traffic” and even help you set up your first online offering.

Contact me to talk through any traffic or website concerns you may have, consultation is FREE.


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7 Tips on Creating Content to Drive Traffic

Unless you’re already a celebrity you’re not going to be able to create a website and then just leave it to generate traffic. You’re going to need to create content to drive traffic to your site. Your main goal is to generate leads, make sales, and earn profits. It’ll take a bit of work, but over time traffic will increase to your site.

Here are 7 tips to help you create content, so traffic is driven to your site.


  1. Update your blog. In the beginning, many people focus on one blog a day, and then when they have built up their readership, they’ll blog three times a week. This keeps your site fresh in the minds of your followers. Don’t give them a chance to forget about your site by only blogging once a month, or worse, never.


  1. Include backlinks in your blogging. When you write your articles, add links to your products, links to your other blogs, and even links to your social media accounts. Keep people on your site, don’t link to outside authorities.


  1. Update your social media accounts. You want to have a good balance of being an authority in your field, but also promoting your products and services. Don’t just post links to memes and content that has nothing to do with your business-why promote someone else’s business or blog, when you have your own to promote?


  1. If you’re posting content to your own blog, it doesn’t have to be all business. People enjoying reading about the person behind the site. Let them know that the site is run by a real person, not a robot, and they’ll be more likely to buy your stuff. And you can always throw in those backlinks to your products too.

  1. Do it organically. Have you ever seen those websites with long lists of keywords? Google punishes them, so they get placed lower in search results. Don’t do that. Make your keywords flow within your text, rather than being awkward. If you have some tough ones, list them in the tags portion of the blog instead.


  1. Check out several other blogging sites. There are blogs full of information, as well as a way to get cheap advertising to direct traffic to your site. They’re experts in their field and they’ve tried all the methods posted, and understand what works, and what doesn’t work.


  1. Create loyal customers. Don’t just try to generate new traffic or leads to your site, encourage your current customers to return as well. When they see the value of the content on your site they’ll return again and again. But don’t inundate with them information either. Stick to 3-5 times a week for the blog, and about 12 times a day for social media posts.

If you find traffic has been slow to your site, give the above seven tips a try.

These tips on creating content to drive traffic to your site will assist you to build up your traffic, and

help to generate more leads to your business.

Dominus Owen Markham

FREE Business Advice – Contact me via

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Secret Money Links:

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Free Sales Copy Template Download

Download my fill-in-the-blanks sales letter template


You don’t need to struggle with your sales copy anymore.

I’m giving you my fill-in-the-blanks sales letter template
by Marlon Sanders.

Just follow along and you’ll find yourself zipping through
your copy in no time flat.

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“Go Play With The Traffic!”

“Go Play With The Traffic!”

Now I could say, with artistic licence, my mother once shouted that at me, but to be honest, she never did, she may have thought it though!

It’s a saying often issued in frustration at a childs misbehaivour (so yes mum, I would understand if ever you thought it).

The irony is that, that is exactly what I do… is one of the primary facets of my online business…I play with traffic!

Without traffic/eyeballs on your website or blog, you dont exsist, truly, its like painting the most stunning picture and hanging it in the wardrobe. Some people have websites and blogs put together for a LOT of money and think thats it, people will find them……errm nope. And if the web designers and developers neglect to even start some of the tasks involved in “getting you seen”, well they aint good eggs, ha.

So, this traffic thing, the toy I have played with now for probably three decades (eeeuw does that give an age indication?) has many many guises. It is an entity not driven from just one main source, more of a multi-dimensional jigsaw that reinvents itself OFTEN!

Traffic is what you need, but also not just vanity stats, so not just high number of hits on your page…..that means nothing. You need quality, targetted and sustainable visitors.

What you have to know is, that there literaly tons of ways to drive traffic and that to focus on only one would be a poor practise. Another phrase I heard from childhood, “Dont put all of your eggs in one basket”… true about many things, but here primarily we are talking TRAFFIC.

DO NOT rely on only one or even two traffic sources, your strategy will always be to manage several traffic methods at all times….why? Well perhaps you sometimes hear about the “Google Algorythm” or even the “Facebook Algorythm”….both of these giants can knock your traffic/visitors to your site, absolutely off track, even fully stem the flow by a change in their methods of assessing or ranking what you site is about or how it is presented.

Traffic will always start from the website build stage, domain names need to be registered with Google God so they know you are kicking about, a certain level of SEO (Search Engine Optimisation) must be in place.

“Keywords” (words relevant to you niche and product offering) must be placed with your website/blog….

Research for better ranking keywords must be done and not just once, this is an ongoing task, peoples methods of initiating searches change with time.

Social Media Platforms are great places to pick up traffic and particularly niche relevant, targetted visitors, but as is the nature of the online world, things change in what each platform “allows” promotional activity to be beyond what they actually want you to pay for.

For those with video production skills good ole Youtube can be a gold mine for traffic, but again we hit the many changes in their algorythm, keeping in mind they also class as a search engine (only bested by Google themselves). Youtube requires certain formats, thumbnails, descriptive layout, tags, social shares plus more, in order that you get the benefit of their traffic.

One of my all time favourite traffic “toys” is the Blog. Many will know about blogging and a high percentage will beleive this is “old hat”…….WRONG! Blogging is one of the favourite sources of rankable website content that search engines “like”…..and why? Mainly because being online is not about just having a pretty site, its about creating new content, quality content, valuable content and with a certain amount of regularity. Search engines love NEW content.

The beauty of systems these days is that you can set things up on your website, so that you place one post and it will immediately pop it over onto some of your social accounts…..this is the right way…the post is shown to your social platform, links back to your website/blog, brings you traffic, targetted traffic if you have your online social audience sorted.

I know people live by posting on their social platforms but you have to understand, that is limiting your scope for what audience you get, which is governed by what that social platform feels they will give you traction for free. Yup, surely you have experienced posting your “best ever” post on say FB, just to find a small handful of people like, comment or share? Reason, FB limit how many people your post gets exposed to before you PAY FOR ADS….

A note on placing your blog post onto a social platform, having your link on any social plaform gives it extra kudos with the search engines, why? Because most social platforms already have a massive page ranking and authority, thus if youre linking back to your site, its seen that “they” (the social platform) acknowledge your content.

As a parting note, I would like to highlight a tool (one of many I need to use in my line of work) that will give you targetted traffic to your website/blog and based on tags/keywords that will refine your audience. Something I have used for about 2 years now, since it was launched in a desktop format. But more recently they people behind it upgraded it to a cloud based app to make it even more user friendly.

Its a one time payment, full easy set up training and a flow of ongoing traffic will visit you blog…if you want to learn more, and take advantage of some sweet bonuses I have added to their offer click below…enjoy!

BONUS #1 (Value $27)

My 22 Page Ebook Giving you a No BS low down on how I make profits online

BONUS #2 (Value $47)

My “How To Start A Freelance Business” Ebook, PLUS All of the 10 Gold Upgrade Tutorial Videos

BONUS #3 (Value $47)

Popup Cash Ecourse

BONUS #4 (Value $97/hour)

My 1 to 1 Email Support to help you get yourself set up for business

P.S. If you need help getting a blog together ping me a message


Right……I am off to play with the traffic!

Dominus Owen Markham


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Black Friday… Black Hole? 

Black Friday… Black Hole?

With bricks and mortar retail outlets experiencing a 52% drop in turnover, year on year, Black Friday profit margins are tight. 

But is that the whole story? 

The flipside is that online sales experienced a 26% increase… 

Swings and roundabouts? 

Well obviously causality lays at the feet of a global pandemic, local lockdowns and a social unease in being motivated to risk venturing to the retail citadels. 

I remember sitting in a University lecture, several decades ago, when the lecturer spoke of the “coming of the retail citadels”. 

He spoke of cities becoming fragmented by large retail outlets, inner cities being laid bare by satellite retail parks.. This, he said, was our future. 

I would say, many, back then, saw this as futuristic ramblings, including me… 

But, we all know how that turned out. 

The pandemic cannot take the blame for all of the changes in retail habits and activity. Many of our cities were already harrowed by the satellite consumer parks. And technology had already begun to nibble at the edges of conventional shopping. 

It is clear, however, that this global pandemic has accelerated the demise of Big Brands walk in showrooms. 

The public have been forced, partially by nature itself, to do things differently. Generations are having to learn the skills needed in order to pay wirelessly and make purchases online. 

We also now have the resurgence of the independent and local retailer. Places where you can buy locally produced or sourced products that more than compete with the “Big Boy Brands” equivalent. Plus buying locally can often be the only choice with ongoing fluctuations of lockdown restrictions. 

Businesses have and are trying to reinvent themselves, many have buckled under the weight of practical logistics to do so. 

Whether the COVID situation eases significantly or not, the path to the New Normal, for retailers/service suppliers, is pretty obvious and should be investigated by businesses. 

What do we supply and can we offer it online? 

What do we need to do to create an online presence? 

What steps do we take to improve our current online offering? 

Maybe the Black Friday Black Hole is the sign post and portal to future prosperity, but in a different guise? 

What will Cyber Monday and the Christmas stats reveal do you think? 

What’s YOUR Online Business Plan? 

Dominus Owen Markham 

**If you would like to chat through some thoughts and ideas about how you see you online business future, need help with what you have or just to get started, contact me for a FREE Consultation**


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Viernes negro … ¿Agujero negro?

Con los establecimientos minoristas tradicionales experimentando una caída del 52% en la facturación, año tras año, los márgenes de beneficio del Black Friday son estrechos.

¿Pero es esa toda la historia?

La otra cara es que las ventas online experimentaron un aumento del 26% …

¿Columpios y rotondas?

Bueno, obviamente, la causalidad está a los pies de una pandemia global, cierres locales y un malestar social al estar motivados a arriesgarse a aventurarse en las ciudadelas minoristas.

Recuerdo estar sentado en una conferencia de la Universidad, hace varias décadas, cuando el profesor habló de la “llegada de las ciudadelas minoristas”.

Habló de las ciudades fragmentadas por los grandes comercios minoristas, de los centros urbanos que quedaron al descubierto gracias a los parques comerciales satélites. Este, dijo, era nuestro futuro.

Diría que muchos, en ese entonces, veían esto como divagaciones futuristas, incluyéndome a mí …

Pero todos sabemos cómo resultó eso.

La pandemia no puede asumir la culpa de todos los cambios en los hábitos y la actividad minorista. Muchas de nuestras ciudades ya estaban devastadas por los parques de consumidores satélites. Y la tecnología ya había comenzado a mordisquear los límites de las compras convencionales.

Sin embargo, está claro que esta pandemia global ha acelerado la desaparición de las grandes marcas en las salas de exposición.

El público se ha visto obligado, en parte por la propia naturaleza, a hacer las cosas de manera diferente. Las generaciones están teniendo que aprender las habilidades necesarias para pagar de forma inalámbrica y realizar compras en línea.

Ahora también tenemos el resurgimiento del minorista local e independiente. Lugares donde puede comprar productos de origen o producción local que compiten con creces con el equivalente de “Big Boy Brands”. Además, comprar localmente a menudo puede ser la única opción con las fluctuaciones continuas de las restricciones de bloqueo.

Las empresas se han reinventado y están tratando de reinventarse, muchas se han derrumbado bajo el peso de la logística práctica para hacerlo.

Ya sea que la situación de COVID se alivie significativamente o no, el camino hacia la Nueva Normalidad, para los minoristas / proveedores de servicios, es bastante obvio y las empresas deben investigarlo.

¿Qué suministramos y podemos ofrecerlo online?

¿Qué debemos hacer para crear una presencia en línea?

¿Qué pasos tomamos para mejorar nuestra oferta actual en línea?

Tal vez el Black Friday Black Hole sea el letrero y el portal hacia la prosperidad futura, pero ¿con una apariencia diferente?

¿Qué creen que revelarán el Cyber ​​Monday y las estadísticas navideñas?

¿Cuál es SU plan de negocios en línea?

Dominus Owen Markham

** Si desea conversar sobre algunos pensamientos e ideas sobre cómo ve el futuro de su negocio en línea, necesita ayuda con lo que tiene o simplemente para comenzar, contácteme para una consulta GRATUITA **