Hello, welcome back!
Now, I am going to revisit an area that I have previously touched on, but that will be a recurring theme as it is SO IMPORTANT!! – LIST BUILDING.
Go grab a coffee, I may be some time….but there is MASSIVE vale in the following “Super sized” Chapter.
List building is the first, most important and most constant of all the tasks that Internet marketers engage in. Their lists are their bread and butter and their lists and their businesses belong together. Neither can exist without the other.
You won’t have to wander around the Internet very long before you will find people saying that list building just isn’t important… and that it isn’t even necessary. Don’t you believe one word of that hooey… and that is precisely what it is… hooey!
That is without a doubt the worst Internet marketing advice that is available anywhere on the Internet… and there is lot of useless information out there. There is useless information but the idea of not building a list is just downright dangerous advice to follow. List building isn’t important… it is absolutely vital… it really is your bread and butter. Without a list, you are simply without a business.
The CAN SPAM act of 2003 made is illegal to send bulk marketing emails without the consent of the recipients. That is the law. The penalties for disobeying this law are tough! You can be fined up to $11,000 per unsolicited marketing email that you send!
It wouldn’t take but one to do a lot of damage and if you send hundreds, you’ll never get the fine paid off… at least not in just one lifetime. Do you NEED an opt-in list? YES! Your list is your bread and butter.
Now, let’s discuss ways in which one can go about building that bread and butter opt-in list. There are several ways that have been proven to be very effective list building techniques.
One way to build your life blood opt-in list is to write articles and submit them to article banks.
If you weren’t blessed with any writing ability at all or if you simply do not have the time to devote to writing articles, you can have articles written for you by ghostwriters or you can join a PLR site and download articles that will just need some rewriting to prevent them from being identified as duplicate content by search engine spiders. These articles need to be no longer than 300 to 400 words and they need to be keyword rich. Your resource box needs to include your name and a link to your website.
Another proven list building technique is to join and post to blogs and forums that are dedicated to a topic that relates to the products and services that you sell.
You must be careful not to post blatant advertisements on these sites. That’s a big no-no. You will need to post 3 to 5 times each and every week to these sites and you sig tag on your posts needs to be your name and a link to your website.
Exchanging links with websites that sell products and services that are complimentary to but not identical to the products and services that you sell is another way to build your bread and butter list.
Now, some marketers do not believe in link exchanges. They object to the idea of two way traffic and don’t think that a marketer should ever post a link that takes traffic away from his or her website. The key word, however, is TWO way. A link exchange also brings traffic to your website that you might not otherwise ever see and every person who visits your website is a potential customer or, at the very least, a possible addition to that bread and butter opt-in list.
Then there is paid advertising to consider for the purpose of list building.
A PPC (Pay Per Click) campaign is not free, of course, but if your list is greatly increased because of it then it will be money that has been well spent. PPC campaigns are very effective tools for list building… and more especially so if you can give something away for free. People do love ‘free’. Free reports… free utilities… free E-Books… if it’s free, it adds to your bread and butter opt-in list.
A very effective, maybe even the most effective, way to use paid advertising to build your list is to advertise in E-zines that relate to the topic of your website and to the products and services that you sell.
E-zine advertising is very targeted advertising that has proven to be effective as well as cost effective. The people who will see your advertisement are the very people who are most likely to buy the products or services that you sell and to join your opt-in list… and, did I mention that it is cheap? You can usually get an advertisement in an E-zine for $30 or less.
The well established and savvy Internet marketers all know just how important list building is. List building is at the top of their ‘to-do’ list every single day. List building is never considered a side effect… it is the object of their attraction to every enterprise that they consider undertaking. They know that their lists really are their bread and butter. They fully understand that without their lists that they are without a business and you should believe that with all your heart because it is true.
Leveraging Joint Venture Opportunities
When Internet marketers hear the term, ‘Joint Venture’ they will immediately begin to drool… maybe ever to slightly… but they are certainly drooling.
New marketers dream of getting that first lucrative Joint Venture deal under their belts (and into their bank accounts). Well-seasoned Internet marketers always have both ears and both eyes wide open searching for their next Joint Venture opportunity.
Everybody wants a Joint Venture for the very simple reason that they are lucrative… and ‘lucrative’ is an understatement.
The first, most important and most on-going task of every Internet marketer is to build an opt-in list.
There are basically three kinds of lists and all of them are not created equally.
First there are lists that are bought… these are just about worthless.
Second there are lists of potential customers. Potential customer lists are valuable because they are lists of people who have opted in to a mailing list and may well buy something at some point but they haven’t as yet.
The third kind of list is the ‘paid customers list’. The paid customers list is the one that is very, very, very valuable. This is a list of people who have actually bought a product or service. They have already proven that they will spend money. Most importantly, the paid customer list is one of the factors that potential Joint Venture partners will base their decision of whether to Joint Venture with you or not will base their decision upon.
So… building a paid customer list is the number one task for an Internet marketer. In order to build a paid customer list, you may well have to give something away. One of the best ways to build a paid customer list is to offer a product that is relatively inexpensive… say one that will sell for $9.95 or even $19.95… to Joint Venture partners and allow them to keep all of the profits from the sale. That’s right. Give them 100% of the profit… the whole $9.95 or $19.95 that the product sells for.
What you get is a long paid customer list which will turn out to be a lot more valuable than the $5 or $10 dollars per sale that you would have made. That paid customer list is like your own private gold mine. It can be used to leverage future Joint Venture deals that will add a lot of money to your bottom line.
Another method that can be used to build that valuable paid customer list is to have two membership sites… one free and one paid.
You can then offer Joint Venture partners the opportunity to give away free memberships and an opportunity to gain a commission when anyone that they send the offer of a free membership chooses to upgrade to a paid membership. You can structure this offer as a one-time payment for an up-grade or as an ongoing commission on the price of the monthly subscription.
By using either of the above discussed methods for your first Joint Venture deals you will have built a paid customers list and you will also managed to create some serious credibility for yourself. Both are assets that are beyond placing a value upon. This is the formula for success:
Paid customer list + Credibility = Success
Whatever method you choose to employ, the bottom line is that what you need the very most in order to get a profitable Joint Venture deal is a long paid customer list and some credibility. There are no substitutes for either.
Make no mistake here. Credibility is equally important to a paid customer list. Credibility is achieved by becoming a recognized authority in a niche. The paid customer list adds greatly to your credibility but you need to work hard at building credibility by writing and marketing articles, posting to blogs and forums, etc. Building credibility on the Internet isn’t easy and it takes some time. There aren’t any shortcuts.
With a paid customer list and credibility you will then be in a position to leverage the best and most profitable Joint Venture partnership agreements that are possible. Always remember that adding to your paid customer list is one of the factors that you want to insure when you enter into any Joint Venture agreement.
Now, armed with a paid customer list and credibility, your next move is to find ways to make your potential Joint Venture partners willing, even eager, to help you. Contrary to what appears to be common sense, your best Joint Venture partners are those who, up to this point, you have considered your main competitors.
No, I’m not kidding. These are the Internet marketers who are most closely associated with your customer base. The names and email addresses on their lists are the ones that you want on your list.
Let’s say that you sell ‘whatsits’… you and several other marketers are in the ‘whatsits’ selling business. If you can come up with a product that will make selling ‘whatsits’ easier or explain how customers can get the best use out of a ‘whatsit’ then you can approach your most fierce competitors and turn them into your most valuable Joint Venture partners. They will eagerly assist you in promoting your new ‘whatsit enabler’ product… for a commission, of course.
A product that will make people feel better, look better or solve a problem for them is a product that potential Joint Venture partners will embrace and then they will be eager to help you sell it.
Additionally, you must always offer generous commissions and ample support to all of your Joint Venture partners. This is never a place to cut corners or get greedy and you credibility is always on the line.
If you have made a name for yourself in your niche (gained credibility/authority) and you have a product that Joint Venture partners know will make them look good to their lists (even your most fierce competitors), there is no limit to the help they will be willing to provide for you as a Joint Venture partner!
So, as promised last time I have also put together a List Building Video Course for you, all you need do is hit the image below and you will have access to all 10 Video’s – Schweet no? ?
By now you are probably ready for another coffee and to give yourself time to soak up all of the information in this series “How to Buy and Sell Buttons For Profit”? Ensure you revisit all of the chapters and take some notes, follow the links and ENJOY!!! Well it doesnt finish here, far from it, I will be writing more and more to share my knowledge, experience and resources…..so what you need to do is hit the CLICKETY CLICK BUTTON BOTTLE CAP BELOW and Join me on Facebook and lets continue this journey together!!!
About the author
Entrepreneur, Writer, Online Marketer, Web Developer, Business Coach, , Cafe Lover, Geek - Motto - Carpe Diem